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It really was an impetus for how we could reassort for those rural stores, and how we think about pet food or apparel, ATVs or livestock feed — that’s what you’ll find in one of our rural locations,” she explained.
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Net sales have certainly suffered but conversion (CVR), average transaction value (ATV), and a metric we use called shopper yield (SY) are all positive to LY (Shopper Yield is a calculation of sales per shopper and calculated by net sales/traffic).
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