Inside Retail

SEPTEMBER 6, 2023

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

Marketing 264

Marketing ATS Consumer Accounting 264

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Marketing Spend Customer Retention Advertising 287

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Marketing 211

Marketing Retail Marketing Advertising Promotions 211

Retail TouchPoints

JULY 7, 2021

Audiences can be purchased at the LiveRamp Data Store and integrated into programmatic and direct advertising campaigns across a range of online, mobile and addressable television networks. Commerce Signals’ capabilities include a view of consumer wallets that unites spending across multiple cards by an individual shopper.

Retail Marketing 234

Retail Marketing Advertising Marketing Consumer 234

Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

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Marketing Retail Marketing Management Accounting 245

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 310

Marketing Marketing Spend Brand Management Consumer 310

Inside Retail

JUNE 27, 2024

Inside Retail connected with retail experts Nikki Baird, the vice president of strategy and product at Aptos, a retail technology company, and Neil Saunders, managing director and retail analyst at GlobalData, to gather their thoughts about the potential “Great Mall Resurgence” and what retailers should keep in mind.

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Retail Marketing Marketing Department Stores Shopping 147

Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. This is true all year long, but recent studies show at least 26.8% of retail sales happen during Q4. So holidays are a huge deal for retail. ‘Tis (almost) the season! This year is different.

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Marketing Advertising Retail Marketing Consumer 255

Retail Focus

FEBRUARY 15, 2024

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation.

Retail Marketing 130

Retail Marketing Marketing Advertising Consumer 130

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count.

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Marketing Advertising Management Consumer 237

Inside Retail

JUNE 3, 2024

It’s no secret that consumers are still spending big on their pets even in a cost of living crisis – and the launch of luxury pet accessories brand Mon Petit Amour Manolo, which sells collars starting at $550, is proof of this. billion in 2023.

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Accessories ATS Specialty Store Accounting 279

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. That was bumped to number two, and innovation is at the top this year.”.

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Consumer Marketing Checkout Customer Experience 246

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Inside Retail

MARCH 20, 2024

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. It was valued at $3.8

Retail Marketing 130

Retail Marketing Marketing Social Commerce Consumer 130

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Sai Koppala is the CMO at SheerID.

Marketing 255

Marketing Promotions Advertising Comparison Shopping 255

Retail TouchPoints

JULY 18, 2022

Convenience store retailer Yesway has chosen GSP to provide retail marketing services, including store profile management as well as POP design and production services, to 408 Yesway and Allsup’s stores in nine states. Yesway will draw upon GSP’s cloud-based retail intelligence platform to support its marketing process.

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Marketing Fulfillment Promotions Retail Marketing 223

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. As a result, brand loyalty is at an all-time low.

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Marketing Consumer Advertising Retail Marketing 233

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? At TRA, we don’t just have a finger on the pulse but a stethoscope. We look at trends, shafts, signals, and drivers as they’re happening, and even before they happen.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Retail TouchPoints

JANUARY 25, 2022

In the retail industry, many organizations are at a pivotal moment of forging a path forward to define the future-state customer experience where the physical and digital converge. As we navigate an interesting year of retail revival, now is the perfect time to make some small shifts and shrewd strides forward into 2022.

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Management Marketing Customer Experience Inventory Management 242

Retail TouchPoints

OCTOBER 14, 2021

To say everyone is worn out is probably an understatement, and by all accounts marketers in particular are feeling the pressure — a staggering 70% of marketing executives said the pandemic has left them “completely exhausted,” according to a new report from Accenture Interactive.

Marketing 278

Marketing Promotions Consumer Customer Experience 278

Inside Retail

JULY 24, 2024

Few events get the American retail industry buzzing quite like Amazon’s Prime Day, an annual shopping event with deals exclusively for Prime members. On the first day of TikTok’s summer sale, discounts weren’t showing up on the platform, meaning that products were still displayed at full retail value.

Retail Marketing 130

Retail Marketing Marketing Promotions Consumer 130

Retail TouchPoints

NOVEMBER 22, 2023

As the explosive accessibility of image and text generation allowed the public to see this new technology at work before their eyes, VisualGPS research reveals that trepidation increased, with 53% of Americans saying they were very nervous about AI in 2022, rising to 63% in 2023. Consumers expect to see the real products and packaging.

Marketing 240

Marketing Consumer Advertising Retail Marketing 240

Inside Retail

MARCH 27, 2023

Retailers had already been using AI to a certain extent, but after a couple of years of “getting to know how it works” we’ve reached a point where its inclusion is something that can’t be ignored. Australian fashion retailer Cue is also leveraging AI-based personalisation to offer virtual styling services.

Fashion 246

Fashion Marketing Target Market Accessories 246

Inside Retail

SEPTEMBER 19, 2023

Leading market research firm Euromonitor International has just unveiled its 2023 rankings for the Top 10 fastest growing and biggest retailers in Asia Pacific, with Indonesia’s GoTo stealing the spotlight. Meanwhile, Chinese e-commerce behemoth Alibaba reigned supreme with a retail value close to half a trillion U.S.

Retail Marketing 130

Retail Marketing Marketing Apparel Fulfillment 130

Inside Retail

JULY 10, 2023

Based on his 14 years’ experience in New Zealand retail, including at Noel Leeming and The Warehouse Group, Edwards sees a massive opportunity for JB Hi-Fi to expand physically and digitally in the coming years. Part of the expansion involves relocating at least two stores to more desirable locations.

Marketing 189

Marketing ATS Location Planning 189

Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. Retailers today, not only have to adapt to this new reality but also need to understand that the new consumer journey is always connected across a multitude of devices, regardless if they’re shopping online or in-store. Unify as many data points as possible.

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ATS Marketing Location Consumer 246

Retail TouchPoints

SEPTEMBER 15, 2021

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. A dull hook isn’t likely to get you any fish (read: customers) at the end of the day.

Marketing 218

Marketing Consumer Accounting Promotions 218

Retail TouchPoints

MAY 3, 2022

While this creates new opportunities for retailers to explore their creative side, it also means companies need to develop a deeper understanding of what each platform offers and how it can best be utilized. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 230

Marketing Consumer Advertising Social Commerce 230

Retail TouchPoints

DECEMBER 13, 2021

The Worcester R e d Sox (the Triple-A affiliate of the Boston Red Sox) has teamed up with Standard AI to open an autonomous fan store at the team’s newly constructed stadium, Polar Park. The WooSox Market adds a wonderful convenience that means less time in line and more time enjoying our beautiful ballpark.”.

Shopping 189

Shopping ATS Checkout Marketing 189

Retail TouchPoints

JUNE 16, 2021

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. Marketers should think beyond marketing ,” said Tom Kaneshige, Chief Content Officer at CMO Council in an interview with Retail TouchPoints. They’re in the revenue game now.

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Marketing Returns Marketing Spend Accounting 189

Retail Gazette

NOVEMBER 26, 2024

Pets at Home has seen total group revenue rise by 1.9% on a like-for-like basis in its first-half results for FY25, despite operating in a “subdued” retail market. Pets at Home CEO Lyssa McGowan said: “The first half of FY25 was characterised by a subdued market, against which we outperformed.

Marketing 105

Marketing ATS Planning Returns 105

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Retail TouchPoints

APRIL 5, 2024

The velocity of the buying cycle for iGaming companies is 10 times that of online retail, and much more than 10 times faster if a trip to a physical store is factored in. iGaming companies typically have minutes at most, and usually only seconds, to retain or lose a customer. Contrast that to retail. About four in five U.S.

Customer Retention 282

Customer Retention Marketing Consumer Shopping 282

Retail TouchPoints

MAY 2, 2024

“We’ve assembled a world-class team with the proper incentives and alignment that will execute the very clear go-to-market strategy around our three anchor brands.” New additions and promotions at Beyond include: Guncha Mehta joins as Chief Digital and Information Officer. Callahan is rejoining Beyond, Inc.,

Specialty Retailers 267

Specialty Retailers Promotions Marketing Retail Marketing 267

Retail TouchPoints

SEPTEMBER 7, 2021

A panel of entrepreneurs discussed how retailers can work with the brands themselves to overcome this bias during the Taking Off the Marketing Blinders: An Open Discussion with Black and Female Business Owners session at retailX. When we do retail marketing we are reaching out to a diverse audience,” said Schmid. “We

Marketing 195

Marketing Consumer Retail Marketing Shopping 195

Inside Retail

MAY 29, 2024

The Memo will launch two locations in Melbourne to expand its footprint in the premium baby retail market. The company will open the doors to its Fitzroy location on May 31, while the second store, which is also the largest, will be unveiled on June 22 at Highpoint Shopping Centre in Maribyrnong.

Boutique 278

Boutique Location Marketing Retail Marketing 278

Tokinomo

DECEMBER 13, 2023

The retail industry is an ever-changing landscape. How do big data and retail combine? The global big data analytics in retail market size was valued at $4,854 million in 2020 and is projected to reach $25,560 million by 2028. This shows us the importance of big data in retail.

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Retail Marketing Marketing ATS 264