Remove ATS Remove Marketing Remove Promotions
article thumbnail

Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success.

Markdowns 299
article thumbnail

Crafting Engaging Consumer Promotions that Click with Gen Z

Retail TouchPoints

As brands build out their chance-to-win promotions, attempting to draw in shoppers with sweepstakes and contests, it’s important to consider what will actually appeal to this extremely influential audience with an estimate of $360 billion in spending power (and growing). They spend a lot of time online, particularly on social media platforms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Today’s consumers are increasingly skilled at tuning out marketing. Just look at email, where 79% of consumers ignore or delete marketing emails at least half the time. As the largest consumer groups, early adopters of this marketing channel have a competitive advantage.

Marketing 242
article thumbnail

How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 243
article thumbnail

How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

What You Will Learn: Cutting-Edge Revenue Optimization Techniques 🚀 Discover innovative methods to maximize your company's revenue streams and stay competitive in a dynamic market. 📆 August 20th, 2024 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST Register now to secure your spot!

article thumbnail

Home Depot Promotes Insider to New Retail Media and Monetization Post

Retail TouchPoints

She scaled personalized customer marketing and worked closely with cross-functional partners to lead the development of marketing experiences more tailored to customers’ projects and personal preferences, launched a media measurement practice and changed the marketing team’s key metrics to deliver better enterprise, department and incremental sales.

article thumbnail

How Livestream Shopping Channels the Power of Influencer Marketing

Retail TouchPoints

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. The most important criterion was the size of the influencer’s base of followers.

Marketing 355