Retail TouchPoints

SEPTEMBER 7, 2023

Here are three reasons why forward-thinking retailers are implementing MACH principles — and working with organizations that are doing so — to foster dynamic customer experiences that align with consumers’ changing wants and needs (and in turn, exceed revenue goals!): The customer experience is changing — and faster than ever.

Customer Experience 290

Customer Experience Consumer Management Shopping 290

Retail Focus

JULY 10, 2024

With flexibility and modularity as the guiding principles, Husqvarna has created a concept that caters to the needs and store space of each dealer, whilst enhancing the end-customer experience. To further improve the customer experience and provide fast service, digital and interactive displays are core features of the new design.

Customer Experience 130

Customer Experience Shopping Marketing Management 130

Retail TouchPoints

JULY 18, 2024

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. Ideally, these apps also should contribute to a better in-store shopper experience. The company was able to put that into practice with its deployment of Manhattan solutions at Reebok in 2023.

Customer Experience 277

Customer Experience Kiosk Shrinkage Shipping 277

Inside Retail

MARCH 25, 2024

In an era of fierce competition to attract consumers’ tightening budgets, customer experience has become the key edge retailers can deploy to stand above the competition. The best-in-class checkout tools can be used at permanent shops, pop-up stores, or events and staff can take payments with the confidence of 99.9

Customer Experience 243

Customer Experience Merchant Services Checkout Payment Services 243

Retail TouchPoints

AUGUST 1, 2022

When you consider that only 1% of retailers currently use AR, but 71% of consumers say it would help them make more confident buying decisions, the opportunity to create a profound impact on the market with augmented reality becomes very clear. Experiential Effects: Give Your Customers a Gift. What does that mean?

Customer Experience 317

Customer Experience Social Commerce Advertising Shopping 317

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. The costs of a poor search experience go beyond lost sales and loyalty opportunities.

Customer Experience 287

Customer Experience Checkout Marketing Spend Consumer 287

Retail TouchPoints

FEBRUARY 1, 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

Customer Experience 323

Customer Experience Checkout Consumer Marketing 323

Inside Retail

NOVEMBER 8, 2023

In a landscape saturated with marketing messages vying for consumer attention, personalisation has emerged as a beacon guiding brands to foster deeper connections with their audience. Eighty per cent of e-commerce brands already use email marketing as a primary retention channel to build long-lasting customer relationships.

Customer Experience 147

Customer Experience Marketing Consumer Shopping 147

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Maximizing email marketing. Four of these strategies include: 1.

Marketing 261

Marketing Merchant Services Payment Services Advertising 261

Inside Retail

JUNE 29, 2023

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. He quotes Amazon founder Jeff Bezos who describes Amazon not as a retail company but as a customer experience company. “I

Customer Experience 246

Customer Experience Returns Checkout Advertising 246

Retail TouchPoints

NOVEMBER 17, 2022

As the state of retail technology advances, companies are learning how to leverage artificial intelligence (AI) and machine learning (ML) tools to provide more bespoke shopping experiences online. In any omnichannel approach to sales, it is essential to look at how to replicate the best parts of an in-store experience online.

Customer Experience 298

Customer Experience Shopping Apparel Store Operations 298

Inside Retail

MAY 7, 2023

In a world where customers are bombarded with information as brands try to get more exposure, data silos continue to stand in the way of good customer experiences, according to Emarsys’ APAC VP of Revenue, Kristyn Wallace. “When I walk into a store, I want an extension of my online experience.

Customer Experience 246

Customer Experience Planning ATS Consumer 246

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 312

Customer Experience Fulfillment Customer Retention Shipping 312

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

NOVEMBER 17, 2023

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

Customer Experience 264

Customer Experience Inventory Management Fulfillment Inventory Turnover 264

Retail Focus

NOVEMBER 28, 2022

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.

Customer Experience 246

Customer Experience Management Payment Services Clienteling 246

Retail TouchPoints

DECEMBER 7, 2022

At the heart of it is ensuring that every enterprise we support can provide its customers with the best digital experience possible, wherever they are in the world. Monitoring systems and performance at a granular level is critical in today’s high-stakes business environment. Think like a customer.

Customer Experience 317

Customer Experience Payment Services Checkout ATS 317

Retail TouchPoints

APRIL 20, 2022

The Home Depot has tapped two technology veterans for high-level positions, naming of Matt Carey as EVP of Customer Experience, a newly created role, and Fahim Siddiqui as EVP and CIO. Before that Carey worked for 20 years at Walmart with roles including SVP and CTO. “In

Customer Experience 304

Customer Experience Management Shopping Location 304

Retail TouchPoints

JUNE 10, 2024

The era of third-party cookies is at an end. Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. How much that will in turn impact your business depends on how many of your customers use Chrome to access your sites.

Marketing 299

Marketing Accounting Customer Experience Point of Sale 299

Inside Retail

MARCH 13, 2024

But beyond ads, few brands use humour across their broader customer experience. This fear of getting it wrong – or worse, being cancelled – is what’s holding back 95 per cent of brand managers and marketers. Beyond amusing campaigns, however, the overall Aldi customer experience quickly defaults to being value-driven.

Customer Experience 130

Customer Experience Supermarket Advertising Planning 130

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 275

Marketing Promotions Consumer Advertising 275

Inside Retail

SEPTEMBER 13, 2024

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. No one is in service to the customer, everyone thinks the customer is in service to them,” she said.

Marketing 263

Marketing Consumer Customer Experience Location 263

Retail TouchPoints

OCTOBER 18, 2022

Detailed customer behavioral segmentation capabilities can allow for differentiation by store entrance, whether customers passed by/shopped/engaged with specific elements, if/where/how long they interacted with associates and more. In an ever-changing market, evaluation and positive action is always key.

Customer Experience 311

Customer Experience Location Apparel Shopping 311

Retail TouchPoints

FEBRUARY 15, 2023

Direct-to-Consumer (DTC) brands are constantly stuck between creating indelible customer experiences and turning profits on those relationships. DTC brands are overwhelmed with data — transactional, customer and marketing — that enable them to better understand and personalize experiences for their customers.

Customer Experience 277

Customer Experience Promotions Returns Fulfillment 277

Retail Minded

OCTOBER 17, 2024

When prospective customers browse through a retailer’s store or site, everything they look at or interact with makes up their overall customer experience (CX). Customer experience affects whether a customer will choose to buy a product from the company, but also whether they return to the store for more.

Customer Experience 52

Customer Experience Payment Services Returns Accounting 52

Retail TouchPoints

SEPTEMBER 7, 2022

Humans need other people to feel human — the importance of connection at that fundamental level simply cannot be overstated. Brands, in their never-ending quest for relevance, must dive deep into human experiences, connecting with consumers at an emotional level. In this “me”-centric world, they are now fully in charge.

Customer Experience 289

Customer Experience Consumer Shopping ATS 289

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

Customer Experience 276

Customer Experience Target Market Marketing Management 276

Hyken

OCTOBER 21, 2022

She’s also a web design consultant focusing on customer experience and user interface. She shares how customer experience is a valuable marketing strategy. Then you describe your general marketing efforts as customer experience marketing. Build a Customer-Centric Infrastructure .

Customer Experience 64

Customer Experience Marketing ATS Fulfillment 64

Retail Focus

OCTOBER 23, 2024

British heritage brand Denby Pottery has launched direct-to-consumer (DTC) ecommerce capabilities into 29 European markets, in partnership with ESW , ending years of post-Brexit trading challenges. Additionally, ESW resolved Denby’s customs compliance issues, allowing it to reactivate its key Spanish market.

Marketing 130

Marketing Checkout Customer Experience Accounting 130

Inside Retail

NOVEMBER 29, 2023

At a time when consumers are conscious of spending, especially in the lead-up to the holiday period, offering more value through tailored customer experiences for free is key to getting consumers to purchase through certain retail channels.

Customer Experience 130

Customer Experience Fashion Returns Shipping 130

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Marketing Spend Customer Retention Advertising 287

Inside Retail

AUGUST 14, 2023

Price and value are at the forefront of everyone’s minds. Existing customers tend to spend nearly a third more too. Alongside pricing strategy and value-adds, there is another, vital way for retailers to provide more for their customers. Customer experience is driven by your people’s experience.

Customer Experience 130

Customer Experience Employee Engagement Marketing Management 130

Inside Retail

NOVEMBER 29, 2022

Customer experience (CX) has long been a strategic focus for business-to-consumer (B2C) retailers who understand its role as a key driver of customer acquisition, conversion, and retention. Despite this understanding, many retailers still under-invest in their B2B customer experience.

Customer Experience 130

Customer Experience Payment Services Accounting Target Market 130

Hyken

APRIL 23, 2024

The car has spent more time at the repair center than in his garage. They look good on the outside, with amazing marketing and advertising, a beautiful website, a beautiful building, etc., Assuming you have a good product, you want to create processes that are customer- and employee-friendly. Connect with Shep on LinkedIn.

Customer Experience 116

Customer Experience Advertising ATS Marketing 116

Retail TouchPoints

JULY 13, 2022

Between staffing shortages, rising labor costs, supply chain disruptions, heightened compliance requirements and record-high inflation, food retailers are facing a myriad of market challenges with ripple effects that directly influence consumer behaviors. A recent Wall Street Journal report indicated that nearly 70% of U.S.

Customer Experience 292

Customer Experience Consumer Grocer Management 292