Retail TouchPoints

JUNE 10, 2024

The era of third-party cookies is at an end. Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. How much that will in turn impact your business depends on how many of your customers use Chrome to access your sites.

Marketing 268

Marketing Accounting Customer Experience Point of Sale 268

Retail TouchPoints

JANUARY 9, 2025

With that success comes a highly competitive market filled with brands fighting to claim – and retain – market share. Prioritizing Customer Lifetime Value Understanding and maximizing customer lifetime value (LTV) is a crucial component of driving profitable growth.

Marketing 243

Marketing Customer Experience Target Market Advertising 243

Retail TouchPoints

DECEMBER 3, 2024

Some of the biggest changes over the past six decades have revolved around what brick-and-mortar retail means to customers, as well as a lot of customers going the digital route for shopping. We look at ourselves as the antithesis of online shopping. is more than 12,000 square feet and employs 60 local associates.

Shopping 227

Shopping ATS Visual Merchandising Location 227

Retail TouchPoints

DECEMBER 30, 2024

According to a report by Emarketer , commerce media spending is projected to reach nearly $68 billion in 2025, underscoring its critical role in modern marketing. This dual approach allows marketers to serve ads that are not only contextually appropriate but also aligned with the likely preferences and behaviors of their customers.

Advertising 260

Advertising Marketing Consumer Target Market 260

Inside Retail

SEPTEMBER 13, 2024

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. No one is in service to the customer, everyone thinks the customer is in service to them,” she said.

Marketing 263

Marketing Consumer Customer Experience Location 263

Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. Many loyalty programs are ineffective and their returns are unknown at best, and margin erosive at worst.

Marketing 290

Marketing Customer Retention Returns Promotions 290

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Brand Management Management Customer Experience 290

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 243

Marketing Promotions Consumer Advertising 243

Inside Retail

NOVEMBER 24, 2024

A mere three months into the role as CEO at Adore Beauty, Sacha Laing has confirmed why he is the man for the beauty company’s strategic refresh with a three-year plan to transform the e-commerce business into a considerable force in bricks-and-mortar retail. per cent in the last financial year – and new customers.

Marketing 230

Marketing Boutique Shopping Customer Experience 230

Retail TouchPoints

JULY 17, 2024

Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership team realized they had to evolve its product set and marketing positioning in order to maintain relevance. The marketing and creative teams had to think beyond historic (and expensive) Google surveys.

Marketing 234

Marketing Consumer Planning Customer Experience 234

Retail TouchPoints

DECEMBER 18, 2024

The Fresh Market will deploy solutions from VusionGroup across all 166 grocery stores in its fleet next year, adding electronic shelf labels (ESLs), improved inventory management technology and analytics designed to better support in-store merchandising decisions, timing of out-of-stocks and prioritizing waste reduction.

Inventory Management 222

Inventory Management Management Marketing Fulfillment 222

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246

Marketing Beauty and Health Promotions Customer Retention 246

Retail TouchPoints

JANUARY 13, 2025

Artificial intelligence (AI) has been a headline topic at the National Retail Federations annual Big Show , and NVIDIA is undoubtedly one of the companies leading the industrys innovation in this sector. Physics AI and the Opportunity for Global Supply Chains John Furner, President and CEO of Walmart U.S. ,

Customer Experience 250

Customer Experience Marketing Fulfillment Store Operations 250

Retail TouchPoints

MAY 30, 2024

The most effective way to strengthen the customer experience is to elicit feedback. Yet, since customers are often in a rush, it can be challenging to gather valuable feedback. The question can inquire about customer actions, brand preferences, loyalty program participation, pricing or other facets of the customer experience.

Checkout 246

Checkout Point of Sale Returns Kiosk 246

Retail TouchPoints

OCTOBER 22, 2024

Customers have different expectations for businesses of different sizes, requiring companies to tailor customer experience (CX) strategies to match their current growth stage. While tactics differ, all businesses must consider each customer’s lifetime value (LTV) and how that will be affected as they scale.

Payment Services 231

Payment Services ATS Customer Experience Boutique 231

Tokinomo

JUNE 1, 2024

At a fundamental level, it aims to enhance customer experiences, streamline operational efficiencies, and cultivate profitability. In an ever-evolving market, grasping the significance of Category Management becomes imperative for businesses seeking sustained success and competitive advantage.

Management 261

Management Customer Experience Marketing ATS 261

Retail TouchPoints

JANUARY 15, 2024

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRF’s Big Show are any indication).

Loss Prevention 293

Loss Prevention Planning Customer Experience Inventory Management 293

Inside Retail

JULY 28, 2024

New-generation GenAI technology is unlocking the power of personalisation at scale, creating the cornerstone of a channel-less approach to retail that places the brand experience at the centre, regardless of where it takes place. This channel-less service led to a loyal brand customer in Kontopoulos, and repeat sales.

Payment Services 274

Payment Services Customer Experience Consumer Fashion 274

Retail TouchPoints

JANUARY 16, 2025

As digital experiences have evolved over the past few years, personalization and emotional connection have become central to customer engagement strategy for companies. Customer Experience Index (CX Index ) rankings , only 3% of companies are currently customer-obsessed and put their customers needs front and center.

Customer Experience 225

Customer Experience Consumer Shopping Marketing 225

Inside Retail

MAY 31, 2023

Some of them are tried and true, such as store layout and design, customer service and convenience. Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. At the same time, they should align with the retail brand. Customers love feeling special, especially in a retail setting.

Store Layout 334

Store Layout Promotions Customer Experience Marketing 334

Retail TouchPoints

SEPTEMBER 17, 2024

At Stitch Fix, our mission is to help people discover the styles they will love that fit perfectly so they always look and feel their best,” said Debbie Woloshin, Chief Marketing Officer at Stitch Fix in a statement. “As

Merchant Services 261

Merchant Services Accessories Apparel Shipping 261

Retail TouchPoints

AUGUST 13, 2024

Early use cases for AI in retail include inventory management, dynamic pricing, customer service chatbots, loss prevention and personalized marketing. Examples can include customer service escalations, product recommendations for high-involvement purchases, new product introductions and other more complicated tasks.

Markdowns 264

Markdowns Loss Prevention Customer Experience Inventory Management 264

Retail TouchPoints

JUNE 5, 2024

The experts agree, predicting that global AI in the retail market will surpass $24 billion by 2028 , growing at 24.4% About two-thirds of companies plan to invest more in AI in the next six months, and 60% of commerce leaders recognize the value of AI in boosting customer experience to provide a competitive advantage.

Customer Experience 245

Customer Experience Fulfillment Marketing Advertising 245

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Customers don’t judge businesses by the quality of their products or services alone.

Customer Experience 277

Customer Experience Clienteling Customer Retention Accounting 277

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Retail experiences work all year round.

Consumer 229

Consumer Marketing Promotions Customer Experience 229

Retail TouchPoints

NOVEMBER 29, 2024

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. for every $1 spent on influencer marketing, one study found. influencer).

Social Commerce 238

Social Commerce Beauty and Health Payment Services Consumer 238

Inside Retail

FEBRUARY 29, 2024

TerryWhite Chemmart and The Party People top the ranks of Australian retailers when it comes to customer experience. ” The Party People earned recognition for developing augmented reality mirrors to allow customers to imagine themselves in costumes before they committed to hiring them.

Customer Experience 306

Customer Experience Management Fashion Marketing 306

Inside Retail

JULY 24, 2024

Elevating the customer experience, going global and tapping into marketplaces were the common threads connecting the keynotes on day one of Online Retailer, Australia’s largest e-commerce conference and expo in Sydney. Topics at this year’s event include future proofing, optimising functionality and international expansion.

Customer Experience 264

Customer Experience Checkout Marketing Shipping 264

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business.

Planning 290

Planning Shipping Returns Customer Retention 290

Retail TouchPoints

OCTOBER 17, 2024

As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and customer service. Farfetch uses a generative AI tool called Phrasee to improve its email marketing campaigns.

Customer Experience 249

Customer Experience Shopping Marketing Promotions 249

Inside Retail

JULY 18, 2024

“This suggests there is still space in the budget for life’s little luxuries, opening up opportunities for savvy retailers,” says Shaun Broughton, MD, Asia Pacific and Japan at Shopify. From increased demand for value to a stronger preference for in-store shopping experiences, retailers have a renewed focus on efficiency and innovation.

Customer Retention 264

Customer Retention Customer Experience Consumer Shopping 264

Retail TouchPoints

JULY 17, 2024

Automating manual processes can increase productivity, reduce costs and improve the customer experience. Digital Transformation Brings Cybersecurity Risks The retail sector has long been an attractive target for cyberattacks, as operators hold a significant amount of sensitive customer data. What’s the Solution?

Payment Services 235

Payment Services Customer Experience Consumer Supermarket 235

Inside Retail

MAY 28, 2024

Here Fraser explains how being “an emotional brand” makes for the “magic” that creates Kate Spade New York’s unique omnichannel customer experience. Before joining the Kate Spade New York team, Fraser was the president at Marc Jacobs, CEO at Anne Klein and had worked in the executive teams of Escada and Esprit de Corp.

Boutique 257

Boutique Fashion Clienteling Marketing 257

Retail TouchPoints

OCTOBER 25, 2023

Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. Holiday is the one time of year when a predictably large percentage of customers are not shopping for themselves , meaning they’re shopping brands and retailers that are outside of their usual pattern.”

Customer Experience 309

Customer Experience Returns Checkout Shopping 309

Inside Retail

NOVEMBER 18, 2024

It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Even so, retailers offering a strong value proposition and attractive shopping experience are gaining steadfast shoppers.

Marketing 246

Marketing Customer Experience Shopping Wholesale 246