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Birchbox gave more consumers access to luxury beauty productsat a fraction of the price, while BarkBox promised dog parents (and their furry counterparts) a new toy and treat combo every month. The early 2010s brought consumers an onslaught of subscription services.
Ive written about creating convenient, frictionless experiences many times in the past, and I will continue to do so in the future as it may be one of the most important customerexperience strategies in our arsenal of tactics for getting customers to come back again and again. Connect with Shep on LinkedIn.
With our lives increasingly pushed and shaped by digital convenience, productivity and efficiency, the role of physical retail has also transcended simple transactions. These frames sensory, emotional, cultural, digital and philosophical shape how humans (our customers) experience, interpret, and respond to the world around them.
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