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Embracing Digital Transformation in Promotions: Strategies to Connect with Today’s Inflation Conscious Consumers

Wiser

With inflation impacting purchasing power and digital technology reshaping the way consumers shop, it’s never been more essential for brands and retailers to adapt their promotional strategies. With rising costs, shoppers are more selective and attentive to value, gravitating towards promotions that help stretch their budgets.

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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

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3 Ways Fashion Brands can be More Sustainable Today

Retail TouchPoints

Modern product lifecycle management (PLM) tools can help fashion brands manage their material composition details down to yarn and fiber levels with information about the country of origin, supplier, compliance and test standards. Unfortunately, many products end up in a landfill at the end of their lifecycle.

Fashion 282
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Fashion insiders weigh in on the uncertain future of Australian Fashion Week

Inside Retail

“Originally the event has always been based on trade with a consumer event later, and in the last few years we have seen them merging this and not investing in getting overseas buyers to come to Australia,” Phoebes Garland, co-founder of Garland & Garland, a fashion and lifestyle brand management agency, told Inside Retail.

Fashion 246
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How Domino’s mastered customised messaging at scale

Inside Retail

When Domino Pizza Enterprises identified the need for a high-performance, automated digital marketing system that could deliver highly sophisticated customer relationship management, it had the challenge of finding a smart, agile solution that could amplify results at the national and local levels with minimal effort.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.

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Petco Charity to Host NYC Block Party; Leadership Shakeups Continue in Retail Division

Retail TouchPoints

Petco Love , the nonprofit arm of pet care retailer Petco , will celebrate its 25th anniversary this weekend with a block party and adoption event at NYC’s Union Square Park. The event will be promoted across New York City through extensive promotional efforts, including advertising on a Nasdaq marquee and tower from May 26 to June 2, 2024.