article thumbnail

How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes

Retail TouchPoints

Now, brands like Vans are embedding these short-term solutions into their day-to-day workflows as they strive to optimize the flow and experience of the shoe and apparel retailer’s 500+ stores in North America. Vans has increased the efficiency workflow for its visual merchandising and monthly floorset process using solutions from IWD.

article thumbnail

What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

article thumbnail

At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’

Retail TouchPoints

And while the retailer has embraced ecommerce, its focus hasn’t wavered from providing an experiential, discovery-oriented in-person shopping experience for a wide range of product categories including apparel, décor, beauty and gifts. We see people coming in over the weekend and being served a fresh-baked chocolate chip cookie.

Shopping 271
article thumbnail

‘Designed to Explore the Future of Retail’: DICK’S Sporting Goods Debuts House of Sport Concept

Retail TouchPoints

“DICK’S House of Sport looks and feels very much like a DICK’S Sporting Goods store, but is designed to explore the future of retail,” said Toni Roeller, SVP of In-Store Environment & Visual Merchandising at DICK’S in an interview with Retail TouchPoints. “We

article thumbnail

How Carter’s is Evolving with the Needs of Gen Z Parents

Retail TouchPoints

From there, our talented team of designers and visual merchandisers executed an interactive, easy and inspiring experience. RTP: Beyond the experiential components, how did Carter’s elevate the visual storytelling and in-store creative elements to reflect the new behaviors and expectations of modern parents?

article thumbnail

The Future of the Store Mannequin: Diverse, Digital and Data-Driven

Retail TouchPoints

The digital mannequin is setting out to achieve the same for apparel retail in the coming years.” The digital mannequin acts as a flexible solution to support different areas of a store, from the store entrance to specific merchandising areas, freestanding displays and even interactive kiosks.