New Research Reveals the Keys to an Impactful Membership Model
Retail TouchPoints
AUGUST 12, 2024
Birchbox gave more consumers access to luxury beauty products at a fraction of the price, while BarkBox promised dog parents (and their furry counterparts) a new toy and treat combo every month. For example, many consumers associated memberships with access, either through unique benefits, physical locations or even product drops. “A
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