How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’
Retail TouchPoints
DECEMBER 8, 2020
The retailer was able to achieve this feat by utilizing the channel to its fullest, through special activations and promotions that could only work online. Retail Touch Points (RTP): The pandemic has emphasized ecommerce at the expense of brick-and-mortar, and apparel in particular tends to be a highly tactile retail segment.
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