article thumbnail

VMSD’s 2021 Designer Dozen: Future Proofing

VMS

Advertisement. I remember how the architecture of the space led you through each exhibit and was designed in such a way that it left you feeling cold and uncomfortable with its concrete floors and walls and the harsh edges formed by the triangular shape of the building. Advertisement. Advertisement. Samantha Colamussi.

article thumbnail

How to Open a Gift Shop: A Step-By-Step Guide

Independent Retailer

What to include in a business plan: Business description – store concept, target audience. Financial calculation – cost of rent, purchase of goods, advertising costs. Promotion plan – marketing strategy, use of social media. The financial plan should cover both start-up and ongoing expenses.

article thumbnail

KPIs In Retail: 7 Essential Metrics to Level Up Your Retail Game

V Count

This metric can be used when planning your store layout. Improve space planning & store layout. Measuring visitor footfall traffic with people counting technologies helps you evaluate various aspects of your business, like marketing and advertising efforts, for example. How do you improve sales/sqm?