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That lens could include category sales share, unit volume/share, percent of ad sales versus total sales, percentage of ecom sales versus total sales, Total Advertising Cost of Sale ( TACoS) and competitor growth/shrinkage, which are all viable KPIs with varying levels of available measurement. It means we still have much to learn.
Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. Loss prevention: AI combats retail shrinkage also, by integrating computer vision and motion analytics at self-checkouts, detecting suspicious activities and ultimately reducing theft.
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