Retail TouchPoints

FEBRUARY 23, 2021

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 242

Advertising Social Commerce Consumer Marketing 242

Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Facebook and Instagram Lead the Way in Social Conversion.

Payment Services 217

Payment Services Social Commerce Consumer Advertising 217

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. And at the same time, we’ve turned Pinterest into a competitive performance player for our advertisers.

Advertising 259

Advertising Marketing Shopping Returns 259

Wiser

APRIL 3, 2023

The online shopping experience has grown exponentially in recent years and has changed to encompass much more than just a website with an online storefront. Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? This is social commerce. billion dollars.

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Commerce 266

Social Commerce Beauty and Health Advertising Merchant Services 266

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Live shopping, or purchasing products during a livestream, was a small part of that. Here’s who we expect to dominate live shopping and social commerce in 2022.

Social Commerce 130

Social Commerce Advertising Checkout Shopping 130

Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. However, TikTok Shop isn’t the only major player in the social commerce landscape.

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. The best part about in-person shopping?

Customer Experience 301

Customer Experience Social Commerce Advertising Shopping 301

Retail TouchPoints

MARCH 4, 2021

Twitter is quietly testing a new shopping feature that will allow brands to showcase products and link out to their ecommerce site directly from within the social platform. The move follows other social platforms like Facebook and Pinterest that have also recently rolled out embedded shopping features.

Shopping 312

Shopping Advertising Social Commerce ATS 312

Retail TouchPoints

JULY 23, 2021

Will a digital Olympics be the nudge the West needs to make live shopping mainstream ? How will the splintering of viewership across media channels impact the resonance of advertising campaigns? Trusted platforms like Facebook are already pushing social commerce and running livestreams — it’s just a matter of expanding their appeal.

Advertising 300

Advertising Social Commerce Marketing Shopping 300

Inside Retail

NOVEMBER 29, 2021

Online grocery shopping has become routine in many countries, but in the future you should expect every kind of purchase to become faster and even more convenient. Social commerce. The idea was to make online shopping more of a social, interactive experience. Celebrity live-stream selling.

Shopping 246

Shopping Payment Services Advertising Social Commerce 246

Retail TouchPoints

DECEMBER 14, 2021

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

Jewelry 288

Jewelry Social Commerce Apparel Advertising 288

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 244

Social Commerce Shopping Advertising Consumer 244

Inside Retail

JULY 26, 2021

Followers also benefit with push notifications for airport pick-up – a little service that ensures their flights are not missed and they have given themselves enough time to queue and collect their shopping. China apparel brand Peacebird has mobilized employees to push out promotions to their social circles.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

NOVEMBER 12, 2024

Pinterest has unveiled its most extensive holiday shopping experience yet this year, with more than 1,000 shoppable gift guides from celebrities, brands and publishers as well as a range of new shopping tools.

Shopping 239

Shopping Advertising Shipping Promotions 239

Retail TouchPoints

JUNE 17, 2022

People come to Pinterest with a shopping mindset,” said Kim Blommer, Automotive Industry Lead at Pinterest in an interview with Retail TouchPoints. “In We also consistently tweak our advertising to match our processes, being as seamless and transparent as possible ,” added Healey, and that’s where Pinterest comes in.

Merchant Services 271

Merchant Services Social Commerce Advertising Payment Services 271

Retail TouchPoints

JULY 24, 2023

The new partnership will help “drive growth” and “enable merchants and small businesses to offer their customers a convenient and flexible payment option,” said Jonathan Low, Ecommerce Lead for Strategy and Special Projects at TikTok Shop in a statement to CNBC. TikTok Shop has now quietly begun to roll out in the U.S.

Merchant Services 209

Merchant Services Social Commerce Payment Services Shopping 209

Inside Retail

APRIL 26, 2024

This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending. Social commerce Social media platforms are becoming ecommerce marketplaces. With over 4.95

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

NOVEMBER 30, 2021

There are two primary areas of marketing innovation underway: shopping rewards and social commerce. Shopping Rewards Drive Sales Conversion and Increase Order Value. Next-gen loyalty programs offer cashback rewards for shopping. when the customer is actually shopping a given store).

Social Commerce 206

Social Commerce Marketing Advertising Shopping 206

Retail TouchPoints

NOVEMBER 13, 2023

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform.

Social Commerce 248

Social Commerce Merchant Services Accounting Checkout 248

Retail TouchPoints

JULY 28, 2023

Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations.

Merchant Services 215

Merchant Services Shopping Advertising Planning 215

Retail TouchPoints

MARCH 23, 2022

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. Social commerce generated approximately $ 475 billion (U.S.)

Advertising 228

Advertising Social Commerce Promotions Outdoor 228

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. Finally, TikTok has rapidly entered the U.S.

Advertising 237

Advertising Fast Fashion Social Commerce Marketing 237

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.

Merchant Services 247

Merchant Services Social Commerce Checkout Payment Services 247

Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

Merchant Services 230

Merchant Services Payment Services Shopping Checkout 230

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers.

Shopping 157

Shopping Social Commerce Promotions Department Stores 157

Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. Last year, Aussie online shoppers lost more money than ever to scams, including various ‘trojan horse’ methods that imitate e-commerce retailers.

Payment Services 286

Payment Services Advertising Shopping Consumer 286

Retail TouchPoints

JANUARY 7, 2025

Combining dopamine-driven marketing tactics like games and giveaways, coupled with vast assortments, theyre creating addictive spaces that inspire people to shop. Question 4: “What media adjacencies can we tap into to optimize marketing and advertising experiences? Now I know if someone watches the ad if they bought an item.

Advertising 235

Advertising Merchant Services Loss Prevention Consumer 235

Retail TouchPoints

OCTOBER 2, 2024

This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. Retailers must understand, design and build experiences to meet customers where they are and engage them throughout the shopping experience. So the stage is set.

Kiosk 236

Kiosk Advertising Consumer Employee Engagement 236

Retail TouchPoints

AUGUST 24, 2023

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. in November 2022.

Shopping 193

Shopping Merchant Services Fulfillment Social Commerce 193

Retail TouchPoints

OCTOBER 21, 2023

But that’s been one of the goals of the Walmart web3 project The Cultureverse , Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We As we explain things to our leadership, driving revenue is not always the goal,” said Breton.

Social Commerce 246

Social Commerce Fulfillment Advertising Shopping 246

Retail TouchPoints

DECEMBER 7, 2021

This value proposition should go beyond the product itself and include everything from branded content to the shopping experience to community engagement. RECOMMENDED LISTENING: Riding the Social Commerce Wave. In the Direct-to-Community era, content is core in the DTC flywheel, especially as social commerce continues to mature.

Social Commerce 196

Social Commerce Consumer Marketing Advertising 196

Retail TouchPoints

JULY 22, 2022

Fifteen years and two acquisitions later, the landscape of shopping-focused search engines has gotten crowded, with a host of new start-ups and major tech players like Google and Pinterest all looking to get in on the action. I’d say we’re more of a social commerce platform than a marketplace.

Fashion 280

Fashion Social Commerce Shopping Advertising 280

Retail TouchPoints

MARCH 19, 2024

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X to 2X better than other media channels.”

Merchant Services 238

Merchant Services Advertising Shopping Promotions 238

Retail TouchPoints

APRIL 4, 2023

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. Then, it’s about making shopping a stated part of our enterprise strategy. Pinterest is a shopping destination, not a retailer.

Advertising 268

Advertising Consumer Marketing Shopping 268

Retail TouchPoints

JULY 23, 2021

We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . According to Digital Commerce 360 , “consumers spent $861.12 Walking through a shop, feeling the clothes, trying them on and having that personal service is hard to replace.

Fashion 258

Fashion Advertising Shopping Consumer 258

Retail TouchPoints

NOVEMBER 28, 2023

In another example, social media platforms are typically thought of as top-of-funnel: they have a wide reach, but not everyone using them is in a purchasing mindset. The rise of social commerce , however, disrupts that notion entirely. Diversify your approach so you don’t wear out your audience with ad fatigue.

Social Commerce 207

Social Commerce Advertising Marketing Consumer 207