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The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys

Retail TouchPoints

While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise. However, in an era of ad innovation, advertisers have to be prepared to fail upwards.

Consumer 306
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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI.