Retail TouchPoints

DECEMBER 13, 2022

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. As CPG brands continue to ramp up advertising spend, they should reconsider their media mix to align with a phygital strategy. She holds a B.S.

Advertising 278

Advertising Telecommunications Location Kiosk 278

Retail TouchPoints

DECEMBER 5, 2022

Ads are everywhere and Japanese consumers are very receptive to advertising. Search advertising is a $17 billion business, dominated by LINE, Twitter, Facebook, Japan Google and Yahoo Japan. Rakuten businesses include marketing, data analytics, travel, food delivery, messaging, banking/credit life insurance and telecommunications.

Shopping 173

Shopping Advertising Fulfillment Telecommunications 173

Inside Retail

DECEMBER 1, 2022

George has extensive experience and background in telecommunications, media and corporate finance. In addition, Rosalind Reeves, vice president of talent, diversity and organisation capability, has been promoted to executive vice president and chief human resources officer, effective 1 December.

Telecommunications 130

Telecommunications Finance Advertising Management 130