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What to include in a business plan: Business description – store concept, target audience. Financial calculation – cost of rent, purchase of goods, advertising costs. Promotionplan – marketing strategy, use of social media. The financial plan should cover both start-up and ongoing expenses.
Improve spaceplanning & store layout. Optimize prices & marketing promotions. Measuring visitor footfall traffic with people counting technologies helps you evaluate various aspects of your business, like marketing and advertising efforts, for example. Some general tips for applying include: .
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