DEI Deflates, Retail Media Rises, Mergers Flounder
Retail TouchPoints
JANUARY 2, 2025
Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities. After moving aggressively into direct sales in 2020 and 2021, Nike had to begin rekindling wholesale relationships with retailers including DSW and Macys in late 2023.
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