Is Price Matching the Right Strategy for You?
Wiser
SEPTEMBER 6, 2022
Overall, shoppers want confidence that they are buying from a reputable, honest, and fair retailer. Price matching can help with that. On its surface, a price match strategy is set up to benefit the shopper at the detriment of the retailer. A shopper comes in and says I see that product at a lower price from a competitor.
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