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Understanding the customer journey is crucial if you want to boost your revenue and netprofit. Having an online presence is no longer a special, fancy feature; it’s yet another essential thing a shopper expects, even if you don’t do shipping. Listen to What Your Store Tells You. Prepare Personalized Marketing Campaigns.
It is a prediction of the netprofit you will gain from your relationship with a customer. This includes advertising, promotions, discounts, paid search marketing, and all other marketing expenditures made to acquire new customers. However, a good rule of thumb is CLV should be 3:1 of customer acquisition cost (CAC).
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