Remove Advertising Remove Marketing Remove Shrinkage
article thumbnail

The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys

Retail TouchPoints

It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 However, in an era of ad innovation, advertisers have to be prepared to fail upwards. trillion in 2026.”.

Consumer 306
article thumbnail

Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

It’s anticipated that the global AI retail market will soar past A$36 billion by 2028 and exceed A$70 billion by 2032, highlighting its growing importance and undeniable impact. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.