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Retail Consumer Behavior Patterns and Shifting Dynamics: The Future of Retail & Retail Trends

RETAIL MANAGEMENT SOFTWARE

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Here Are The Ten Emerging Retail Trends We Predict For 2022.

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What is a Niche Market?

Small Biz Trends

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

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How to Market Your Brand During a Recession

Rangeme

Recent economic reports highlight market issues like higher inflation, interest rate hikes, lower consumption, layoffs, and reduced hiring. Together, these trends point toward an economic slowdown and potential recession. Many factors remain within a brand’s control, including marketing efforts. How to Market in a Downturn.

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Tesco’s Strategy for Gaining Market Share

Indigo 9 Digital

Consumers at that time were reeling from the recession and Aldi and Lidl entered the grocery market in the United Kingdom with low prices and were able to steal share. Those promotions were so compelling Tesco added 1.9 Amazon makes more in advertising in a year than many retailers make combined. Source: Bloomberg.

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6 Successful Marketing Campaigns in Retail

Indigo 9 Digital

Tim Hortons and Justin Bieber marketing campaign. Whether its ads in your social media feed, hauls on YouTube or a dancing TikTok marketing messages just won’t seem to go away and for good reason. If you are building a brand or trying to turn one around then consider how some of the best in the business use marketing to drive sales.

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UPshow Promises More Engaged Customers for Restaurants and Sports Bars

Small Biz Trends

UpShow is the newest innovation in interactive marketing. Small Business Trends contacted John Kirk, COO, Joe Hand Promotions, to learn more. Add in some funny videos, interactive social media walls, and spotlight promotions, too. ” Promote Engagement. “It can add promotions,” Kirk says.

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

Retail trends tend to surface in the UK and Europe about 12-24 months before they reach Australia. On the ground, I can report that there are challenges facing UK and European retailers that savvy Australian retailers can learn from to plan ahead. That’s what took me to the UK this month for a fact-finding mission.