Tokinomo

JUNE 15, 2022

It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal over another brand?

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Supermarket Advertising Marketing Promotions 246

Inside Retail

JUNE 4, 2024

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 Where is that, you might ask? It forecasts US$247.3

Advertising 130

Advertising Promotions Consumer Marketing 130

Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. The company is now part of a movement to offer smarter, more sustainable customer acquisition that doesn’t rely solely on Google and Facebook.

Advertising 246

Advertising Returns Promotions Checkout 246

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

Promotions 146

Promotions Consumer Wholesale Advertising 146

Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. “The savings can be 10 or 20 times,” Read said in an interview.

Advertising 245

Advertising Marketing Consumer Promotions 245

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 264

Advertising Social Commerce Consumer Marketing 264

Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. Players dream of that jackpot lifestyle while advertisers seek to comprehend the minds of those captivated by the various games that could get them there. What fuels their curiosity?

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Advertising Consumer Planning Promotions 219

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

Advertising 240

Advertising Customer Retention Marketing Consumer 240

Wiser

JULY 25, 2023

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

Promotions 147

Promotions Advertising Marketing Planning 147

Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

Advertising 253

Advertising Shipping Consumer Shopping 253

Retail Focus

JULY 26, 2023

Promotion of any product or service in the modern world is not an easy topic. A high level of competition never allows market participants to relax and stand in one place. Retail is a particularly difficult mechanism to promote, because it is a large–scale business. However, it is quite realistic to promote it.

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Promotions Advertising Fashion Management 130

Retail TouchPoints

DECEMBER 3, 2021

A unique opportunity: promotions. Yet according to POI , 69% of retailers believe the time required to create a promotional plan is “highly burdensome.”. The act of coordinating a promotion is not a siloed project. So how can retailers make the right pricing and promotion decisions to truly boost profits without wasting time?

Promotions 256

Promotions Planning Advertising Customer Experience 256

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

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Marketing Promotions Advertising Comparison Shopping 274

Inside Retail

SEPTEMBER 15, 2021

The inclusion of disabled talent in advertising is no longer considered simply a socially responsible thing that can boost a brand’s feel-good factor periodically. Therefore, it would make sense to include disabled talent in order to capture the attention of that additional 20 per cent market share. So I would like to help.

Advertising 246

Advertising Target Market Customer Experience Marketing 246

Retail Gazette

OCTOBER 11, 2023

Amazon has unveiled its first marketing campaign to promote its byAmazon private label food range. The frozen food specialist joins Co-op and Morrisons as a third-party supermarket partner on the platform, while Waitrose is currently eyeing a similar partnership with the online titan to boost its market share.

Promotions 110

Promotions Advertising Supermarket Marketing 110

Retail TouchPoints

MAY 17, 2022

What interests me about the metaverse is the massive opportunities for brands and advertisers. Contextual’ Versus ‘Additive’ Advertising. For advertisers, there are two types of advertising in the metaverse, which are informed by these four functions — I refer to them as contextual advertising and additive advertising.

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Advertising Fashion Promotions Consumer 217

Retail TouchPoints

MARCH 12, 2021

Wayfair has announced that Chief Product and Marketing Officer Ed Macri will retire from the company this year. Bob Sherwin, who has worked alongside Macri for the last eight years and currently serves as VP of Marketing, will assume the role of Chief Marketing Officer. In his new role, Sherwin will report directly to Oblak.

Marketing 146

Marketing Promotions Advertising ATS 146

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Retail Focus

SEPTEMBER 14, 2023

The second is that, in a cut-throat market, there are more companies competing for our trust, and using increasingly sophisticated techniques to earn it. The post New ways of earning more consumer trust through advertising appeared first on Retail Focus - Retail Design.

Advertising 162

Advertising Consumer Marketing Spend Supermarket 162

Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. Every brand and retailer is coming out with new promotions all of the time.

Promotions 148

Promotions Advertising Planning Marketing 148

Tokinomo

NOVEMBER 16, 2022

From the assortment of products to the technique used to promote those products. People have been shopping in-store for ages. Over time a lot has changed. Shoppers’ demands and needs also altered over the years.

Advertising 246

Advertising Promotions Shopping Retail Marketing 246

Retail TouchPoints

NOVEMBER 11, 2024

A number of local and independent grocers — including Bowman’s Market , Maurer’s Market IGA , Neiman’s Family Market , Queen’s Price Chopper and Soelbergs Market — are adopting Instacart ‘s AI-powered smart Caper Carts. At the end of their trip, customers check out directly from the cart.

Grocer 245

Grocer Wholesale Promotions Advertising 245

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

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Marketing Retail Marketing Advertising Promotions 229

Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A

Advertising 261

Advertising Consumer Marketing Accounting 261

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

Promotions 78

Promotions Advertising Marketing Planning 78

Retail TouchPoints

OCTOBER 7, 2020

To ensure the best results this holiday season, advertisers need to account for the change in consumer buying behaviors and develop an advertising strategy that prioritizes online sales. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

Advertising 143

Advertising Sporting Goods Promotions Consumer 143

Retail TouchPoints

JULY 15, 2024

Achieving this level of personalization and marketing effectiveness is difficult given the range of Fender’s channels and customer touch points. Evolving from Channel-Specific to Customer-First Marketing Fender has the advantage of being a well-known, respected and trusted brand; that itself is a powerful marketing lever.

Marketing 260

Marketing Consumer Wholesale Accessories 260

Retail TouchPoints

NOVEMBER 6, 2024

Through the strategic partnership, nearly 900 stores will use RFMN’s dynamic Digital Window Signs to promote weekly sales programs, special events, promotional ads and other ad messages, powered by Save A Lot’s retail media network. Click here to access the latest news on all things retail media.

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Location Grocer Promotions Supermarket 208

Retail TouchPoints

SEPTEMBER 16, 2024

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms. Now advertisers will be able to drive those users to their mobile app to make purchases and connect with them more frequently.

Advertising 269

Advertising Promotions Location Planning 269

Retail Gazette

OCTOBER 9, 2024

Tesco’s retail media division has unveiled a host of new options for advertisers including video advertising and store wraps. The supermarket said the new video option would allow brand advertisers to launch short-form videos on Tesco’s website and app users.

Advertising 64

Advertising Supermarket Promotions Customer Experience 64

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 118

Advertising Grocer Payment Services Consumer 118

Retail TouchPoints

DECEMBER 11, 2023

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Where to even begin?

Marketing 295

Marketing Promotions Advertising Planning 295

Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

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Advertising Promotions Consumer ATS 105

Retail TouchPoints

FEBRUARY 5, 2024

Through a partnership with Swiftly , the discount grocery chain will be able to expand its digital footprint while giving its retailers access to robust digital advertising services.

Advertising 253

Advertising Promotions Marketing Consumer 253

Retail TouchPoints

JULY 17, 2024

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from the broader organization. It was this organization-wide alignment and learning that helped WAG unlock a new opportunity: Connected TV (CTV) advertising and shoppable TV.

Advertising 252

Advertising Promotions Consumer Shopping 252

Retail TouchPoints

SEPTEMBER 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 It’s mental exhaustion for consumers and also a lot of money wasted by marketers. As a marketer you get awareness from an influencer like that, but you need an expert to find the right product for someone and show them how to use it.

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Consumer Promotions Returns Marketing 316

Retail TouchPoints

NOVEMBER 13, 2024

Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with The Trade Desk and Vibenomics to develop a self-service programmatic audio offering, while 7-Eleven is expanding its partnership with Qsic to bring audio advertising to all 12,000 of its U.S. stores by the end of 2025.

Advertising 176

Advertising Beauty and Health Health & Wellness Promotions 176