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With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketingspend. However, with the crisis decimating so many companies, most don’t have the funds to do so.
Advertising by Retailers. Retailers, regardless of their industries, run advertising campaigns to inform, persuade, and remind their audiences. The US outdoor ad market is projected to touch $3.84 Print advertisingspending in the US is expected to touch $24.01 billion in 2021 ( eMarketer ). Online Reviews.
Multi-platform marketing is challenging because, at least in the beginning, you likely won’t have a large marketing budget. This means that the budget you planned to spend on Google ad development or any other singular channel will have to be divided into smaller parts so you can develop advertisements for multiple additional channels.
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