Remove Advertising Remove Markdowns Remove Target Market
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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

They are also a way to ensure markdowns and promotions are effective. If your markdown and sale patterns become obvious to your consumer, they will wait for those markdowns and hold off on shopping until a promotion rolls around. The way you phrase sales and advertisements can drive psychological triggers.

Markdowns 180
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

This strategic investment directly impacts a brand’s positioning in the market and its competitive standing, making it a vital aspect of business operations. Trade spend is employed in trade promotion in several ways: Discounts and Special Offers: Brands often provide markdowns on their products to retailers.