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Mercatus Partners With CitrusAd To Launch Mercatus Digital Advertising

Retail TouchPoints

Mercatus has introduced Mercatus Digital Advertising, which combines its integrated e-Commerce platform with a scalable native advertising program powered in partnership with the retail media platform CitrusAd. Grocers can offer high-conversion, personalized ad placements to CPGs.

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Instacart Smart Carts to Roll into 5 Independent Grocery Chains’ Aisles

Retail TouchPoints

A number of local and independent grocers — including Bowman’s Market , Maurer’s Market IGA , Neiman’s Family Market , Queen’s Price Chopper and Soelbergs Market — are adopting Instacart ‘s AI-powered smart Caper Carts.

Grocer 288
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Walmart, Target Maintain Upward Omnichannel Trajectory in Q2 2021

Retail TouchPoints

Walmart also noted that its advertising business was strong globally, with sales nearly doubling in the U.S. The high-margin nature of advertising provides a powerful foundation that may help Walmart solidify its lead in low-margin areas like grocery. compared to 2020. Target’s Same-Day Options Surge. growth experienced in Q2 2020.

Grocer 290
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How consumers’ forensic focus on prices is driving cross-shopping

Inside Retail

This includes cross-shopping, where consumers actively purchase their groceries from multiple stores. It’s not a new phenomenon for retailers but Coles and Woolworths are witnessing an uptick as grocery shopping becomes less habitual with consumers researching products extensively before heading to their local store.

Consumer 255
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Albertsons Cos. Aims to ‘Make Online Experiences Fun’ with Shoppable Content

Retail TouchPoints

This is about bringing delight and inspiration to digital shopping to make online experiences as fun as discovering new products in our stores.”. Retailers are increasingly building out advertising opportunities to help the brands they sell stand out from the crowd online, much as Amazon has done.

Grocer 290
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Thrive Market Taps Instacart to Launch New Retail Media Network

Retail TouchPoints

Health-focused online grocer Thrive Market plans to launch a retail media network powered by Instacart ’s Carrot Ads solution. “This partnership redefines how our members can find products that fit their family’s needs, reducing the cognitive load and making shopping easier with Instacart’s Carrot Ads solution.”

Marketing 268
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Instacart, Roku Double Down on Shoppable TV Partnership

Retail TouchPoints

The new interactive ad formats include: Shoppable ads: CPG advertisers can create a direct path to purchase from their Roku ad creative via text messaging or QR code, with Instacart as the landing destination. The partnership also offers CPG brands enhanced targeting capabilities and closed-loop measurement.