Tesco’s Strategy for Gaining Market Share
Indigo 9 Digital
JUNE 7, 2022
That’s one of the reasons why discount grocers like Aldi and Lidl were able to gain share in the United Kingdom over a decade ago after the last recession. It has attacked the threat from discount grocers head on by offering everyday low prices on a selection of items and it’s paying off. Value for money. Source: Bloomberg.
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