Tokinomo

FEBRUARY 14, 2023

In preparation for this year's Super Bowl LVII, Heinz Ketchup is highlighting the confusion caused by the use of Roman numerals in the advertising of big games. Campaign Corner Super Bowl Numbers.

Grocer 246

Grocer Advertising Consumer Retail Marketing 246

Retail TouchPoints

AUGUST 18, 2021

Walmart also noted that its advertising business was strong globally, with sales nearly doubling in the U.S. The high-margin nature of advertising provides a powerful foundation that may help Walmart solidify its lead in low-margin areas like grocery. compared to 2020. Target’s Same-Day Options Surge. growth experienced in Q2 2020.

Grocer 290

Grocer Advertising Fulfillment Shopping 290

Retail TouchPoints

OCTOBER 9, 2024

The partners first teamed up a little over a year ago in a data-sharing deal aimed at helping marketers determine if Instacart purchases were driven by Roku ads. Advertisers are able to layer their Roku campaigns with Instacart first-party data to build category-based audience segments, both granularly (e.g.

Advertising 262

Advertising Grocer Consumer Marketing 262

Retail TouchPoints

OCTOBER 18, 2024

Discount grocer Lidl is a big player in Europe, with more than 12,000 stores in 32 countries. Image courtesy Lidl In partnership with advertising and design agency MONO , the grocer has developed a new look that is now on display across in-store signage, online videos, billboards and more. in 2015 has been more of a slow burn.

Supermarket 277

Supermarket Grocer Advertising Marketing 277

Retail TouchPoints

NOVEMBER 6, 2024

RFMN is a retail media and ad tech company that specializes in providing solutions to independent grocers, mid- to large-scale chain supermarkets and convenience stores. This collaboration empowers local grocers to enhance their in-store advertising with real-time promotions and elevate engagement with customers and CPG partners.

Location 278

Location Grocer Promotions Supermarket 278

Retail TouchPoints

FEBRUARY 23, 2023

Instacart has expanded the offerings under its Instacart Platform umbrella, a suite of enterprise-grade technologies designed to help grocers with their digital transformations. Through our partnership with Instacart, we’re able to leverage Platform technologies that have helped us seamlessly grow our ecommerce business.

Management 263

Management Grocer Fulfillment Wholesale 263

Retail TouchPoints

SEPTEMBER 22, 2021

Retailers are increasingly building out advertising opportunities to help the brands they sell stand out from the crowd online, much as Amazon has done. Deploying content strategies that drive more eyeballs to their websites will only bolster retailers’ advertising efforts.

Grocer 290

Grocer Advertising Consumer Shopping 290

Retail TouchPoints

JULY 14, 2023

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. To combat this, along with the rising costs of printing, grocers are increasingly taking their circulars digital, placing them on their websites and apps. In the U.S.

Advertising 244

Advertising Grocer Promotions Supermarket 244

Retail TouchPoints

MAY 24, 2023

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. Kroger Makes Major Push to Expand Retail Media in Stores Kroger plans to add smart screens at 500 of its U.S.

Advertising 263

Advertising ATS Grocer Planning 263

Retail TouchPoints

APRIL 25, 2024

of all ad revenue , outpacing television advertising. How can retailers capitalize on this shift and the emerging market opportunities? This opens up a significant opportunity for global retailers to position themselves as trailblazers in these markets.

Advertising 271

Advertising Grocer Marketing Consumer 271

Retail TouchPoints

JULY 1, 2024

Now Kingswood appears to have offloaded its controversial asset to the Jim Pattison Group, which operates across a range of industries including automotive, advertising, media, agricultural equipment, food and beverage, entertainment and real estate. Following the acquisition, the Save Mart Cos. will remain headquartered in Modesto, Calif.,

Grocer 264

Grocer Advertising Management ATS 264

Retail TouchPoints

MAY 3, 2024

The California-based grocer will roll out Caper Carts, Instacart’s AI-powered smart carts, and FoodStorm, an order management system designed to power the retailer’s food service and catering experiences. Save Mart also will upgrade to Instacart’s Storefront Pro in order to add advertising to its ecommerce storefront.

Grocer 289

Grocer Advertising Management Consumer 289

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 118

Advertising Grocer Payment Services Consumer 118

Retail Gazette

NOVEMBER 29, 2023

Tesco revealed it has installed its 1,800th in-store advertising screen, up from around 400 screens in March this year, as it ramps up its retail media arm. The screens are now present in 420 Tesco shops, making it the largest network in the UK grocery market, according to the grocer.

Advertising 124

Advertising Grocer Supermarket Location 124

Retail TouchPoints

SEPTEMBER 7, 2023

Instacart has made a number of updates to its tools for grocers, further expanding its reach beyond its own app. by retailers including Bristol Farms , Schnucks , ShopRite and Fairway Market. by retailers including Bristol Farms , Schnucks , ShopRite and Fairway Market.

Grocer 263

Grocer Accounting Advertising Shopping 263

Retail TouchPoints

JANUARY 21, 2022

These media networks are becoming an increasingly popular vehicle for large retailers to capitalize on their vast wealth of first-party consumer data and create new incremental revenue streams by creating advertising opportunities online and in stores.

Advertising 278

Advertising Grocer Customer Experience Management 278

Retail Wire

JANUARY 7, 2022

Thrive Market is launching a brand campaign to raise the online grocer’s profile with American consumers. The company, which previously only ran digital advertising, will add television spots in addition to YouTube. The spots are focused on connecting the brand’s ability to simplify the lives of busy consumers.

Marketing 130

Marketing Grocer Advertising Consumer 130

Retail TouchPoints

FEBRUARY 7, 2023

Here are five key trends for retailers to pay attention to as they strategize for the months and years ahead: Retail Media Networks (RMNs): One of the most important topics of the past 18 months, RMNs offer the opportunity for many grocers to expand their revenue by monetizing their data and scaling their on-site and off-site audience activation.

Grocer 278

Grocer Apparel Department Stores Point of Sale 278

Retail TouchPoints

DECEMBER 1, 2021

The UK’s largest retailer, Tesco , has joined the likes of Walmart and Target by launching new advertising capabilities that will allow brands and agencies to reach its massive digital audience. The new retail media network — dubbed Tesco Media and Insight — will be powered by consumer data science company dunnhumby. “As

Grocer 278

Grocer Advertising Consumer ATS 278

VMS

NOVEMBER 22, 2022

To bring this matter to grocery executives’ attention, Progressive Grocer reports , a group of consumer groups sent an open call-to-action letter to the presidents of a dozen large supermarket chains asking them to find ways to help senior citizens and low-income shoppers take advantage of advertised digital-only in-store discounts.

Grocer 97

Grocer Supermarket Advertising Consumer 97

Inside Retail

MAY 2, 2024

In addition to Coles, Woolworths and IGA – independent grocers, Bunnings and Amazon are benefitting from the cross-buying trend and seeing their market share increase. Craig Flanders, CEO of advertising agency Spinach, believes the cross-shopping trend is here to stay for the foreseeable future.

Consumer 255

Consumer Shopping Supermarket Promotions 255

Retail TouchPoints

MARCH 3, 2022

By 2027, the global last mile delivery market is expected to reach more than $200 billion , nearly double what it was in 2020. How can I break down this expanding market and all its key players? The delivery and last-mile vendor markets are growing rapidly. What brand and customer service risks that do we need to consider?

Advertising 246

Advertising Marketing Grocer Customer Experience 246

Retail TouchPoints

MAY 2, 2023

in revenues for advertisers in the U.S.; Directed by Academy Award-winning filmmaker Rayka Zehtabchi, the film depicts the comeback story of Tom Mulholland, the owner of Mulholland Grocery , a multigenerational grocer in Malvern, Iowa. The findings show that: Every dollar spent on Meta ads drives on average $3.31

Grocer 282

Grocer Shipping Advertising Accounting 282

Inside Retail

JULY 12, 2023

Already, the app has partnered with Spano’s IGA and Country Grocers across Victoria and Queensland, and will soon expand into more states. The UK business operates on a subscription basis, whereas the Australian business is free for consumers to join, but supermarkets are charged per item they advertise.

Supermarket 246

Supermarket Grocer Advertising Consumer 246

Retail TouchPoints

AUGUST 15, 2024

Streit: Some of our premier partners are national footprint retailers like Kroger , Target and Costco , but also a handful of incredible best-in-market retailers like Wegmans and other natural grocers. We also have found that marketing in one channel or even in one tactic has a material halo across every other channel.

Consumer 263

Consumer Wholesale Marketing Grocer 263

Retail Gazette

SEPTEMBER 12, 2024

The offer will help brands “drive measurable growth” and deliver customer “relevant advertising and a personalised experience”, The Grocer reported. Whether you’re an advertiser or an agency, you can have it your way: fully self-serve, completely managed, or anywhere in between.”

Grocer 105

Grocer Advertising Supermarket Planning 105

Inside Retail

JANUARY 3, 2023

From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. .

Payment Services 290

Payment Services Shopping Checkout Kiosk 290

Retail Gazette

SEPTEMBER 4, 2024

The supermarket chain has launched the technology in six of its stores including Cardiff, The Grocer reported. Baitiéh has also stepped up the grocer’s More loyalty scheme as part of his plan to boost its sales and market share.

Grocer 98

Grocer Supermarket Advertising Planning 98

Retail Gazette

AUGUST 7, 2024

Retail media has exploded this year as more brands look to advertise to customers while they shop in-store and online. Tesco Tesco cemented itself as a leader in retail media back in May when it wrapped its entire London Wembley store in branded advertising.

Advertising 109

Advertising Grocer Supermarket Promotions 109

Retail Gazette

DECEMBER 13, 2023

Sainsbury’s boss Simon Roberts has defended his move to sell the grocer’s customers’ shopping habits data to TV and consumer goods manufacturers looking to target their advertising. By understanding customers better, it means we can target our loyalty programmes more effectively.”

Supermarket 126

Supermarket Grocer Advertising Shopping 126

Inside Retail

MARCH 13, 2024

Sonder’s newly released Owned Media Market Report & Ranking 2024 records that in Australia the commercial potential for companies with owned media this year is $4.3 Sonder audits and values owned media which quantifies the size of the prize, creating benchmark-based advertising rate cards for every type of retail media channel imaginable.

Advertising 130

Advertising Department Stores Finance Marketing 130

Retail TouchPoints

FEBRUARY 7, 2024

As a result, as the science of commerce has evolved rapidly online, driving deeper personalization and more efficient deployment of marketing and logistics resources, the physical store environment has remained stubbornly analog. If the NRF show is any indicator, then that is exactly things are headed in the coming years.

Point of Sale 287

Point of Sale Promotions Inventory Management Grocer 287

365 Retail

NOVEMBER 1, 2023

For brands, retail media offers an effective complement to or even replacement for search advertising, as many queries now begin directly on ecommerce sites and apps rather than search engines. Now, similar efforts are emerging amongst retailers, as seen with the Independent Grocers Alliance in the US.

Beauty and Health 111

Beauty and Health Advertising Supermarket Grocer 111

Indigo 9 Digital

JUNE 7, 2022

That’s one of the reasons why discount grocers like Aldi and Lidl were able to gain share in the United Kingdom over a decade ago after the last recession. Consumers at that time were reeling from the recession and Aldi and Lidl entered the grocery market in the United Kingdom with low prices and were able to steal share.

Marketing 52

Marketing Advertising Grocer Checkout 52

Inside Retail

JUNE 30, 2021

We have continuously worked with all our tenants to come up with robust marketing strategies to encourage customer traffic and spending, including creating promotional areas at high traffic areas, assisting with shopping and dining vouchers, and continuing with our shopper rewards and redemption programs. With a net lettable area of 1.8

Department Stores 246

Department Stores Merchant Services Outdoor Shopping 246

Retail Gazette

JULY 5, 2023

Ocado customers are adding to their shopping list from funerals and during toilet breaks, according to the online grocer’s latest advertising campaign. Read the full story and find out more about the campaign on Marketing Beat.

Shopping 59

Shopping Advertising Grocer Supermarket 59

365 Retail

MARCH 7, 2023

Ocado Retail, the world’s largest dedicated online supermarket, has partnered with The Trade Desk, a global advertising technology firm, to offer advertisers direct access to customer behaviour data.

Grocer 59

Grocer Advertising Supermarket Marketing 59