Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

Sporting Goods 306

Sporting Goods Advertising Consumer Apparel 306

Retail TouchPoints

MARCH 27, 2025

Contextual Relevance Another core tenet of media is ensuring that content, especially advertising, is relevant to viewers. But then a switch goes off with the consumer where we build frequency and lifetime value as they start thinking of Best Buy or Dick’s Sporting Goods on DoorDash.

Consumer 147

Consumer Sporting Goods Advertising Fast Fashion 147

Retail Geek

FEBRUARY 28, 2023

Scot: [0:56] I had I am not a big sports ball person but I watched the Super Bowl every year for the commercials and I had, I know you’re the grand poobah of all things advertising and I had an ad question for you. Scot: [35:05] Sporting Goods. You know they’re the biggest apparels reseller in the u.s.

Apparel 52

Apparel Drop-Shipping Social Commerce Shipping 52