Inside Retail

MAY 13, 2024

That is but one of the key conclusions in a new research publication – the 2024 Marketing Spend Report – that provides a timely overview of where companies see their marketing priorities during the first half of this year and entering the next – and which underlines the importance of digital marketing channels in companies overall marketing spend.

Marketing 287

Marketing Marketing Spend Customer Retention Advertising 287

Retail TouchPoints

JULY 21, 2022

And this disruption has implications across so many different touch points for marketers, from your advertising to your data platform stack , right to your martech and adtech. They also have been looking for greater insight into how paid third-party channels such as TV advertising are driving first-party data acquisition. “A

Marketing 274

Marketing Advertising Consumer Customer Retention 274

Retalon

AUGUST 22, 2023

CLV represents the ultimate value of your marketing and retention strategies. Customer Acquisition Cost (CAC) Definition Customer acquisition cost (CAC) is the total cost involved in acquiring a new customer. High retention means customers repeatedly purchase from you vs. competitors.

Customer Retention 41

Customer Retention Returns Payment Services Promotions 41