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It sells both direct-to-consumer through a mix of online and stand-alone stores and via retail partners, including departmentstores and pharmacies. But it’s not enough to communicate on social media alone, especially as the advertising around natural skincare becomes increasingly noisy.
The trend of a cautious yet resilient consumer has continued into the early stages of 2024, with high-ticket luxury and departmentstore industries underperforming sectors that sell necessities — online retail, discount/club, automotive and grocery. Where else are my customers shopping? How can I adjust my strategy to compete?
Customer expectations of engagement and experience in retail are changing equally quickly. Not that long ago, walking into a carefully organised grocery market, hearing a pianist perform in the centre of a high-end departmentstore, or having a retail associate help guide you represented a good retail customer experience.
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