Retail TouchPoints

SEPTEMBER 19, 2023

TikTok has launched Attribution Analytics , a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. TikTok will continue to add new features to Attribution Analytics over time to give advertisers more insight into how their campaigns perform.

Advertising 256

Advertising Marketing Management Consumer 256

Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

Advertising 254

Advertising Consumer Fashion Customer Experience 254

Retail TouchPoints

MARCH 26, 2024

Leading the charge in innovative, consent-driven strategies is the adoption of zero-party data , or data that consumers proactively share with a brand. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. The question remains: where and how should they begin?

Advertising 237

Advertising Apparel Consumer Marketing 237

Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

Advertising 280

Advertising Promotions Consumer Marketing 280

Retail TouchPoints

JULY 25, 2024

The Sam’s Club Member Access Platform (MAP) , the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the aim of reaching consumers closer to their point of decision. At launch, several Sam’s Club MAP advertisers such as Unilever already plan to utilize Scan & Go ads.

Checkout 250

Checkout Advertising Returns Shopping 250

Retail TouchPoints

JUNE 13, 2024

The offering brings together a variety of connected TV (CTV) ad serving and measurement solutions, along with Albertsons Media Collective’s shopper data and insights, into a single platform from which advertisers can execute a wide range of CTV initiatives.

Advertising 226

Advertising Marketing Location Planning 226

Inside Retail

AUGUST 17, 2022

Australian businesses and consumers are encouraged to share their views on social media services as the Australian Competition and Consumer Commission (ACCC) prepares the sixth interim report in its Digital Platform Services Inquiry.

Consumer 246

Consumer Marketing Advertising 246

Retail Focus

SEPTEMBER 2, 2024

In today’s digital age, Pay Per Click (PPC) advertising is crucial for businesses aiming to boost their online presence and drive targeted traffic. This article discusses the importance of PPC, how to select the best Pay Per Click advertising company , and why Paramount Digital is considered the top choice in the UK.

Advertising 130

Advertising Management Marketing Consumer 130

Retail TouchPoints

MAY 18, 2023

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe advertising. The solutions are designed to meet consumers while they’re in a shopping mindset and at their highest moments of intent.

Advertising 259

Advertising Promotions Management Consumer 259

Inside Retail

SEPTEMBER 25, 2024

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. Epsilon has recently become a member of IAB to learn from and guide fellow industry brands on understanding their digital ecosystem, consumer trends and platform habits.

Advertising 130

Advertising Marketing Consumer Customer Experience 130

Retail TouchPoints

SEPTEMBER 10, 2024

Health-focused online grocer Thrive Market plans to launch a retail media network powered by Instacart ’s Carrot Ads solution. Thrive Market will use Carrot Ads to help connect brands with its more than 1.5 million members through sponsored product and display ads on its own website and app.

Marketing 219

Marketing Advertising Grocer Consumer 219

Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. “The savings can be 10 or 20 times,” Read said in an interview.

Advertising 245

Advertising Marketing Consumer Promotions 245

Retail TouchPoints

FEBRUARY 13, 2024

Brick-and-mortar stores teamed up with brands to determine the optimal placement and positioning of products to entice consumers and their wallets. These days, however, consumers are the ones driving product placement, and owning the digital shelf has everything to do with the technology behind the scenes.

Consumer 275

Consumer Advertising Management Marketing 275

Retail TouchPoints

AUGUST 20, 2024

Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. These factors have made it challenging for retailers to plan and execute effective marketing strategies. Four of these strategies include: 1.

Marketing 216

Marketing Merchant Services Payment Services Advertising 216

Inside Retail

JUNE 4, 2024

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 Where is that, you might ask? But it is a lot more complicated than that.

Advertising 130

Advertising Promotions Consumer Marketing 130

Retail TouchPoints

FEBRUARY 23, 2021

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 257

Advertising Social Commerce Consumer Marketing 257

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 230

Marketing Promotions Consumer Advertising 230

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 314

Marketing Advertising Target Market Consumer 314

Retail TouchPoints

NOVEMBER 10, 2022

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. But clearly deal hunting is top-of-mind for older consumers: while 55% of Gen Z consumers said they plan to spend more on holiday shopping and celebrations, a mere 39% of millennial shoppers intend to do the same.

Advertising 248

Advertising Shipping Consumer Shopping 248

Inside Retail

AUGUST 15, 2024

Dull advertising. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. billion annually.

Advertising 147

Advertising Supermarket Marketing Consumer 147

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

Advertising 237

Advertising Customer Retention Marketing Consumer 237

Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. Players dream of that jackpot lifestyle while advertisers seek to comprehend the minds of those captivated by the various games that could get them there. What fuels their curiosity?

Advertising 212

Advertising Consumer Planning Promotions 212

Retail TouchPoints

OCTOBER 9, 2024

Best Buy has built a 70,000 -square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers on its Best Buy Ads retail media network.

Advertising 176

Advertising Shopping Consumer ATS 176

Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. As a result, brands won’t be able to spend the budget they want on customer experience, which is bad for consumers overall.”

Advertising 246

Advertising Returns Promotions Checkout 246

Retail TouchPoints

OCTOBER 28, 2024

Gen Z is undoubtedly revolutionizing the consumer landscape. How can brands develop successful consumer promotions that actually draw in the often-elusive Gen Z shopper? And they’re great at spotting inauthentic marketing – which can turn them off to a brand immediately. Mondelez International, Nestle, Unilever and more.

Promotions 227

Promotions Consumer Marketing Advertising 227

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites.

Advertising 312

Advertising Marketing Finance Consumer 312

Inside Retail

MAY 8, 2022

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. What is Marketing Mix Modelling anyway?

Advertising 264

Advertising Beauty and Health Marketing Consumer 264

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Enter brand marketing.

Marketing 246

Marketing Returns Advertising Consumer 246

Retail TouchPoints

DECEMBER 1, 2023

When Threads initially launched in July 2023 it was available in most global markets, but Meta held off on launching in Europe because of that region’s strict regulations around online services and data privacy. Go f— yourself,” and then adding, “What this advertising boycott is going to do is, it’s going to kill the company.”

Advertising 247

Advertising Accounting Marketing Consumer 247

Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A

Advertising 261

Advertising Consumer Marketing Accounting 261

Inside Retail

OCTOBER 28, 2021

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

Advertising 243

Advertising Consumer Marketing Management 243

Retail TouchPoints

AUGUST 31, 2023

As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying on cookies — and brick-and-mortar retailers are always looking for effective ways to entice people to visit their stores. Additionally, retailers can deliver more targeted ad placements through driving behavior data.

Consumer 254

Consumer Advertising Marketing Planning 254

Retail TouchPoints

FEBRUARY 4, 2022

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. billion in Q4 2020 to $10.3

Advertising 238

Advertising Drop-Shipping Fulfillment Shipping 238

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 279

Marketing Wholesale Advertising Consumer 279

Retail TouchPoints

JUNE 18, 2024

The global economy is still in flux,” said Rob Garf, VP and General Manager of Retail and Consumer Goods at Sales f orce at a recent media briefing. billion commerce-focused consumer interactions as well supplemental consumer research. So what does all this mean for the holiday season? Register here.

Consumer 267

Consumer Shopping Shipping Marketing 267

Retail TouchPoints

MAY 17, 2022

What interests me about the metaverse is the massive opportunities for brands and advertisers. Those insights and communities are what actually give the metaverse its intrinsic value, especially when trying to target, engage and build brand loyalty with consumers. Contextual’ Versus ‘Additive’ Advertising. Additive Advertising.

Advertising 210

Advertising Fashion Promotions Consumer 210

Retail TouchPoints

JULY 15, 2024

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways.

Marketing 255

Marketing Consumer Wholesale Accessories 255