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It means putting language at the heart of your business. Communicating authentically with culturally and linguistically diverse (CALD) customers should be at the top of the to-do list for all retail businesses. Cotton On is one such company with an international market and an inclusive head office of multicultural staff.
This massive shift to digital has forced retailers to rethink how they do business, communicate with their customers, and find creative ways to stay ahead in the evolving retail landscape. Jim Walker is VP Product Marketing at Cockroach Labs. He was VP of Marketing at EverString. On average, ecommerce sales grew 32.4%
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