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This massive shift to digital has forced retailers to rethink how they do business, communicate with their customers, and find creative ways to stay ahead in the evolving retail landscape. Use your data to provide a great customerexperience. In fact, 50% of retailers claimed bad data hurts their business (i.e.,
It means putting language at the heart of your business. Communicating authentically with culturally and linguistically diverse (CALD) customers should be at the top of the to-do list for all retail businesses. It also means not missing the opportunities that your customer base presents.
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