Retail TouchPoints

JULY 15, 2024

What Fender does really well is they think about their brand management and marketing through the lens of [its vendor partners],” said Jason Grunberg, CMO of Bluecore in an interview with Retail TouchPoints. Fender has a registration process that allows the brand to “bridge the retail-direct-to-consumer-divide,” Grunberg explained.

Marketing 278

Marketing Consumer Wholesale Accessories 278

Retail TouchPoints

AUGUST 24, 2023

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” Either way it’s good for us.

Shopping 244

Shopping Merchant Services Fulfillment Social Commerce 244

Wiser

OCTOBER 27, 2020

Dropshipping is a strategy where a retailer owns all the usual parts of the process for a specific brand but doesn’t actually stock the inventory for that brand. Instead, the brand and retailer work with a third party wholesaler or manufacturer to fulfill the order. A MAP policy is not legally binding.

Advertising 78

Advertising Fulfillment Drop-Shipping Wholesale 78