Advertising Brand Management Visual Merchandising 
Retail TouchPoints
AUGUST 26, 2024
“Heroes & Villains is and always has been a fan-focused brand. Celebrating the stories we all love is the first priority for us,” explained Doug Johnson, Creative Director and Brand Manager at Bioworld, parent company of Heroes & Villains in an interview with Retail TouchPoints.
Retail TouchPoints
JULY 10, 2024
In this way, store design borrows from the tested advertising strategy of positioning a product as an aspect of a desired identity, like Jeep commercials that connect with viewers who see themselves as rugged outdoorsy types. This modest we-were-there experience has been re-created and shared many times over on various social channels.
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