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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” Either way it’s good for us.

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Designing with Data: Keeping Retailers Ahead of the Trends

Retail TouchPoints

This modest we-were-there experience has been re-created and shared many times over on various social channels. In this way, store design borrows from the tested advertising strategy of positioning a product as an aspect of a desired identity, like Jeep commercials that connect with viewers who see themselves as rugged outdoorsy types.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” reads the company announcement.