Wiser

DECEMBER 12, 2022

A minimum advertised price (MAP) policy is a mutually agreed upon set of guidelines from the manufacturer for the retailer that details what prices their products are allowed to be displayed at. This is usually done on the basis of copyright, counterfeit, or brand infringement laws. What Is a MAP Policy.

Advertising 147

Advertising Retailing Pricing Promotions Shipping 147

Wiser

AUGUST 13, 2024

This competition forced many consumers to compare prices across platforms before purchasing on Amazon. Over half of Prime Day shoppers were found to be actively checking other retailers’ prices before committing, emphasizing the need for brands to stay competitive not just within Amazon, but across the entire retail ecosystem.

Consumer 78

Consumer Promotions Advertising Shopping 78

Shopper Intelligence

APRIL 30, 2021

Buyer vs National Account Manager. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour.

Management 52

Management Promotions Accounting Marketing 52