Advertising Brand Management Point of Sale 
Retail TouchPoints
JULY 10, 2024
The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically. The message is, “buy a Jeep and you’ll be this person, having this experience.”
Retail TouchPoints
SEPTEMBER 12, 2023
“TikTok has made it frighteningly easy to buy — it’s literally a swipe and the product is on its way to you,” said Lee Parkhurst, Senior Brand Manager at Educational Insights , the first toy brand to test out TikTok Shop.
Retail TouchPoints
AUGUST 24, 2023
If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” Either way it’s good for us.
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