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Some of our prints sell in the second-hand market for higher than the original retailprice, so customers are making an investment. We’d advertised the date in a physical location so we kept that date and launched a platform, we photographed 5000 items, and we re-marketed to go online within 10 days.
Brands do not even need an offline presence at CDF to open online brand boutiques within the WeChat store. The KAWS x Uniqlo collection when released usually sells out on the same day with product showing up on Taobao hours later selling sometimes 100x its retailprice earlier that morning. Creating virtual IP to contest KOLs.
At Accent Group, we believe physical and digital retail need to work together seamlessly, and our intention is to create a frictionless environment for our consumers at Subtype. But our ability to keep up in a store environment has also been evident – outside of lockdown. Pre-pandemic, that was a large portion of our business.
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