Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

Advertising 267

Advertising Promotions Consumer Marketing 267

Retail TouchPoints

JULY 11, 2024

Ebay is working to better support its sellers with a revamped advertising experience as well as a new Business Cash Advance offering that gives sellers quick access to revenue-based loans. New Ebay Advertising Experience Leverages AI to Help Sellers Boost Sales The new Ebay advertising hub.

Advertising 230

Advertising Payment Services Finance Promotions 230

Retail TouchPoints

SEPTEMBER 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive.

Advertising 258

Advertising Marketing Planning Promotions 258

Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

Advertising 242

Advertising Consumer Fashion Customer Experience 242

Retail TouchPoints

JULY 25, 2024

Members who opt in will see display ads on the cart page that dynamically refresh after each new product scan, giving advertisers a new way to reach Sam’s Club members at the point of conversion and giving members new opportunities for product discovery. To learn more about retail media, check out our full guide here.

Checkout 240

Checkout Advertising Returns Shopping 240

Retail TouchPoints

MARCH 26, 2024

If your brand is in this category, there is no need to worry — there’s a bright spot at the end of the tunnel. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. In today’s dynamic marketing landscape, leveraging first-party data is paramount to success.

Advertising 224

Advertising Apparel Consumer Marketing 224

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. At the same time, the UK Office for National Statistics notes that approximately two-thirds of adults in Great Britain are spending less on non-essentials because of the rising cost of living.

Advertising 302

Advertising Marketing Finance Consumer 302

Retail TouchPoints

JUNE 13, 2024

The offering brings together a variety of connected TV (CTV) ad serving and measurement solutions, along with Albertsons Media Collective’s shopper data and insights, into a single platform from which advertisers can execute a wide range of CTV initiatives.

Advertising 213

Advertising Marketing Location Planning 213

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 300

Marketing Returns Advertising Marketing Spend 300

Retail TouchPoints

JANUARY 15, 2025

I wanted to actually create products that supported hair the way it grew out of its head not to straighten it or anything, Ross said during a conversation with Business of Fashion s Sheena Butler-Young at a keynote presentation during this years NRF. The textured-hair masses that exist in the world just didnt have a lot of products.

Marketing 240

Marketing Consumer Advertising Accounting 240

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

Marketing 246

Marketing Returns Advertising Consumer 246

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Marketing Spend Customer Retention Advertising 287

Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. Video has indeed evolved.

Marketing 355

Marketing Shopping Consumer Target Market 355

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 243

Marketing Promotions Consumer Advertising 243

Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. In this phase, influencer marketing is an ideal channel for wine brands , especially to reach the key millennial/Gen-Z demographics that have been slower adopters of wine.

Marketing 300

Marketing Shipping Consumer Advertising 300

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. billion, up 7.5% from last year.

Marketing 244

Marketing Marketing Spend Advertising Management 244

Retail TouchPoints

JUNE 10, 2024

The era of third-party cookies is at an end. Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. First, look at your website analytics platform and run a report measuring the amount of traffic by browser.

Marketing 268

Marketing Accounting Customer Experience Point of Sale 268

Retail TouchPoints

SEPTEMBER 10, 2024

Health-focused online grocer Thrive Market plans to launch a retail media network powered by Instacart ’s Carrot Ads solution. Thrive Market will use Carrot Ads to help connect brands with its more than 1.5 million members through sponsored product and display ads on its own website and app.

Marketing 207

Marketing Advertising Grocer Consumer 207

Retail TouchPoints

JUNE 4, 2024

Last month, Google , Meta and TikTok all debuted more AI-based capabilities for their customers (that is, advertisers, creators and merchants). Because if you are using AI-generated content from these platforms for your advertising and brand assets, then you could unknowingly be drawing on copyrighted material.

Advertising 204

Advertising Merchant Services Social Commerce ATS 204

Retail TouchPoints

JANUARY 9, 2025

With that success comes a highly competitive market filled with brands fighting to claim – and retain – market share. With advertising costs constantly climbing, we dont want to just drive short-term sales. With advertising costs constantly climbing, we dont want to just drive short-term sales.

Marketing 243

Marketing Customer Experience Target Market Advertising 243

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Reassessing Pay-Per-Click (PPC) advertising.

Marketing 203

Marketing Merchant Services Payment Services Advertising 203

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. Similarly, its recent advancements have brought forth new possibilities for brands.

Marketing 237

Marketing Advertising Management Consumer 237

Retail TouchPoints

DECEMBER 11, 2023

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Where to even begin?

Marketing 283

Marketing Promotions Advertising Planning 283

Inside Retail

MARCH 11, 2024

That typically includes the ‘Super Bowl of advertising’: the actual Super Bowl. At US$7 million a pop, that’s quite the investment from a brand that prides itself on low prices. In fact, Sensor Tower claims Temu and Shein were Meta’s (owner of Facebook) second and fourth-largest advertisers in Q4 last year.

Advertising 278

Advertising Marketing Consumer Returns 278

Retail TouchPoints

JULY 15, 2024

Achieving this level of personalization and marketing effectiveness is difficult given the range of Fender’s channels and customer touch points. Even if consumers buy their new guitars at a retail partner, they can go online and register their instruments on the Fender site. I mean that at the individual level,” he said.

Marketing 243

Marketing Consumer Wholesale Accessories 243

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 257

Advertising Marketing Social Commerce Consumer 257

Retail TouchPoints

JUNE 18, 2024

CVS Media Exchange (CMX), CVS ’ retail media network, is beta testing a new self-service offering for its advertiser partners in collaboration with The Trade Desk. The new offering also will provide advertiser partners with more ways to reach CVS ExtraCare shoppers across off-site channels, including programmatic display and connected TV.

Advertising 203

Advertising ATS Management Marketing 203

Retail TouchPoints

MAY 1, 2024

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger , powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). “Advertisers on average see 6.5X

Advertising 250

Advertising Returns Marketing Consumer 250

Retail TouchPoints

OCTOBER 9, 2024

Best Buy has built a 70,000 -square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers on its Best Buy Ads retail media network.

Advertising 169

Advertising Shopping Consumer ATS 169

Retail TouchPoints

FEBRUARY 13, 2024

A Consumer-Run Ecommerce World According to eMarketer , this year’s global ecommerce market is expected to total $6.3 In order to thrive in this economic market, it is critical for retailers to dive into consumer data and apply their learnings strategically.

Consumer 266

Consumer Advertising Management Marketing 266

Retail TouchPoints

OCTOBER 24, 2024

Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel. Key non-endemic advertising partners include DoorDash , Hulu and PayPal.

Beauty and Health 240

Beauty and Health Advertising Marketing ATS 240

Retail TouchPoints

JANUARY 6, 2025

Instacart is scaling the reach of its retail media technology, Carrot Ads , to give advertisers access to the multibillion-dollar foodservice industry through a new partnership with the B2B ecommerce ordering platform Cut+Dry. Meanwhile, foodservice distributors have been left out of the rapidly growing digital advertising space.

Advertising 224

Advertising Point of Sale Marketing Management 224

Retail TouchPoints

JANUARY 29, 2024

The new network aims to connect advertisers to Planet Fitness’ more than 18.5 We are thrilled to evolve our advertising solutions to provide agency teams, media buyers and brands the opportunity to reach our more than 18 million Planet Fitness members,” said Sherrill Kaplan, Chief Digital Officer at Planet Fitness in a statement. “We

Advertising 242

Advertising Location Marketing Consumer 242

Retail TouchPoints

DECEMBER 6, 2024

To capitalize on the nearly $1 billion USD spend predicted by the National Retail Federation , with nearly one-fifth of annual retail sales occurring between November and December, brands need to break through the clutter with the right message, for the right customer, at the right time.

Advertising 243

Advertising Sporting Goods Marketing Accounting 243

Retail TouchPoints

JULY 30, 2024

Even with research tools and ad tactics galore, new products still fail to resonate with consumers at an alarming rate. Sadly, the flash of a new creative campaign, even a good one, rarely generates enough consumer demand that the product moves at the rate promised. Rick Thornhill is President at Insight Pack. Why wouldn’t they?

Advertising 216

Advertising Consumer Shopping Accounting 216

Retail TouchPoints

FEBRUARY 5, 2024

Through a partnership with Swiftly , the discount grocery chain will be able to expand its digital footprint while giving its retailers access to robust digital advertising services. In today’s competitive landscape, delivering value extends beyond pricing.

Advertising 238

Advertising Promotions Marketing Consumer 238

Retail TouchPoints

MARCH 14, 2024

The biggest player, with 60% of the $45 billion market, is Amazon, followed by the likes of Walmart and Target, which, combined with a few other large players, are expected to take a combined 25% of the space, according to Boston Consulting Group. Collaboration with advertisers is important in order to forge mutually beneficial partnerships.

Advertising 265

Advertising Consumer Marketing Management 265