Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

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Inside Retail

MAY 3, 2024

Social media is now the world’s largest channel for advertising investment, with Western platforms growing the fastest driven by Chinese brands targeting US and European audiences. WARC Media said that social media has overtaken paid search in advertising investment and is forecasted to reach $247.3 billion this year, up 14.3

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Advertising Accounting Returns ATS 290

Retail TouchPoints

OCTOBER 29, 2024

However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. A recent study found that over 60% of ecommerce brands were not investing in Google Ads, a sign that the digital advertising landscape is changing. In the U.S.,

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Retail Wire

JUNE 28, 2024

A new advertising firm called Gigi aims to capitalize on Amazon's expanding streaming services for its business growth.

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Tokinomo

JUNE 27, 2024

Programmatic advertising has revolutionized the media buying landscape, offering unprecedented efficiency and precision. In this beginner's guide, we delve into its impact on media buying and its significance in retail media.

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Advertising 246

Retail TouchPoints

JULY 25, 2024

Members who opt in will see display ads on the cart page that dynamically refresh after each new product scan, giving advertisers a new way to reach Sam’s Club members at the point of conversion and giving members new opportunities for product discovery. To learn more about retail media, check out our full guide here.

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Checkout Advertising Returns Shopping 264

Retail TouchPoints

JUNE 13, 2024

The offering brings together a variety of connected TV (CTV) ad serving and measurement solutions, along with Albertsons Media Collective’s shopper data and insights, into a single platform from which advertisers can execute a wide range of CTV initiatives.

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Advertising Marketing Location Planning 263

Retail TouchPoints

MARCH 26, 2024

Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. The dual challenge of scaling “gold standard” first-party data and adjusting to the absence of cookies looms large over retail advertisers in the coming year.

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Advertising Apparel Consumer Marketing 264

Retail Wire

MAY 2, 2024

Snapchat has introduced a range of new augmented reality (AR) and machine learning (ML) tools created to assist brands and advertisers in engaging with users on the social platform through interactivity.

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Advertising 278

Retail TouchPoints

AUGUST 15, 2024

With gains in total revenue, ecommerce sales, membership rolls and the Walmart Connect advertising business, the retailer has raised its guidance for Q3 and full-year outlook. Walmart’s retail media network Walmart Connect also posted massive gains with advertising sales growing 30% in the U.S., billion for the quarter reflects a 4.8%

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Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. Trusted by major brands like Disney, Tab Corp and HelloFresh, TrafficGuard, accessible on Google Cloud Marketplace, upholds transparency and security in digital advertising, setting industry benchmarks.

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Advertising Marketing Finance Consumer 325

Retail TouchPoints

OCTOBER 9, 2024

Best Buy has built a 70,000 -square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers on its Best Buy Ads retail media network.

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Advertising Shopping Consumer ATS 241

Retail TouchPoints

JUNE 4, 2024

Last month, Google , Meta and TikTok all debuted more AI-based capabilities for their customers (that is, advertisers, creators and merchants). Because if you are using AI-generated content from these platforms for your advertising and brand assets, then you could unknowingly be drawing on copyrighted material.

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Advertising Merchant Services Social Commerce ATS 245

Retail Wire

OCTOBER 2, 2024

Restarants cannot deceive customers about the source of the seafood items on the menu.

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Advertising 263

Retail Wire

SEPTEMBER 4, 2024

Pentaleap Inc. has announced a strategic partnership with Orange Apron Media, The Home Depot’s retail media division.

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Advertising 264

Retail TouchPoints

JULY 30, 2024

Every retailer’s nightmare is a shelf stocked with products that just won’t budge — yet it’s a reality facing many retailers. Even with research tools and ad tactics galore, new products still fail to resonate with consumers at an alarming rate. In fact, more than 90% of new products fail to significantly impact sales.

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Advertising Consumer Shopping Accounting 252

Retail TouchPoints

MAY 1, 2024

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger , powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). “Advertisers on average see 6.5X

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Advertising Returns Marketing Consumer 278

Retail TouchPoints

JANUARY 29, 2024

The new network aims to connect advertisers to Planet Fitness’ more than 18.5 We are thrilled to evolve our advertising solutions to provide agency teams, media buyers and brands the opportunity to reach our more than 18 million Planet Fitness members,” said Sherrill Kaplan, Chief Digital Officer at Planet Fitness in a statement. “Our

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Advertising Location Marketing Consumer 289

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

NOVEMBER 26, 2024

The partnership includes an integration with Walmart’s Connect retail media platform, which will provide advertisers with more in-depth campaign reporting. Through the new media experience, viewers will be able to shop exclusive holiday deals and more from brands sold at Walmart through an on-screen QR code. ”

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Advertising Shopping Accounting Marketing 288

Retail TouchPoints

SEPTEMBER 25, 2024

The new advertising solution builds on TikTok’s previously released Search Ads Toggle offering, but it gives brands more control and advanced targeting capabilities. Search Ads campaigns support both traffic and web conversion objectives, allowing advertisers to optimize their campaigns for both scale and performance.

Advertising 286

Advertising Jewelry Shopping Returns 286

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Social Commerce Beauty and Health Advertising Merchant Services 320

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

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Advertising Marketing Accounting Consumer 276

Retail TouchPoints

MARCH 14, 2024

In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. However, reading around the subject can lull some retailers into the view that they need to do no more than create an internal agency and then leave all the work to third-party advertisers.

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Advertising Consumer Marketing Management 311

Retail TouchPoints

SEPTEMBER 16, 2024

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms. Now advertisers will be able to drive those users to their mobile app to make purchases and connect with them more frequently.

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Advertising Promotions Location Planning 279

Retail TouchPoints

DECEMBER 6, 2024

Due to their proximity to the point of sale and access to reliable first-party data, RMNs can link ad impressions to purchases with a higher level of accuracy than traditional advertising channels.

Advertising 289

Advertising Sporting Goods Marketing Accounting 289

Retail TouchPoints

OCTOBER 24, 2024

Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel. Key non-endemic advertising partners include DoorDash , Hulu and PayPal.

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Beauty and Health Advertising Marketing ATS 278

Retail TouchPoints

JANUARY 22, 2024

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. Here we explore the complex dimensions of DCO and its fundamental role in optimizing content for retail advertisers.

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Advertising Location Marketing Consumer 288

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 306

Advertising Management Promotions Shopping 306

Retail TouchPoints

OCTOBER 9, 2024

The new interactive ad formats include: Shoppable ads: CPG advertisers can create a direct path to purchase from their Roku ad creative via text messaging or QR code, with Instacart as the landing destination. The partnership also offers CPG brands enhanced targeting capabilities and closed-loop measurement.

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Advertising Grocer Consumer Marketing 262

Retail TouchPoints

AUGUST 28, 2024

With eMarketer projecting that advertising revenues within video games will surpass $8.5 We’ll break down the gaming sector in detail, outline the various advertising and commerce opportunities and share success stories from brands including Walmart, the NFL and Mattel. billion in the U.S. alone this year and reach $11.5

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Advertising Consumer Marketing ATS 259

Retail TouchPoints

JULY 11, 2024

The use of LLMs (large language models) to enable the optimization and maximization of ROAS for programmatic advertising predates generative AI by many years. The use of LLMs for bidding in programmatic advertising is perhaps the key sticking point that could have broader industrywide ramifications over time.

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Advertising Marketing Accounting Customer Experience 284

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study. “I It’s time to say goodbye to cookies. And yet there’s a successional gap.

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Retail TouchPoints

NOVEMBER 21, 2024

Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., Advertising was already likely to be up 5.6% this year (excluding political advertising) to $360 billion – and those high prices could spell disaster. The list continues.

Advertising 274

Advertising Finance Shipping Planning 274

Retail TouchPoints

MARCH 12, 2024

Now, SPO sellers can boost their visibility and sales with personalized, curated advertisements to the millions of online shoppers that visit the SPO marketplace each year. Mirakl Ads is designed to offer a seamless advertising solution to both operators and sellers using the Mirakl marketplace platform.

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Shopping Advertising Returns Fashion 277

Retail TouchPoints

JULY 17, 2024

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from the broader organization. It was this organization-wide alignment and learning that helped WAG unlock a new opportunity: Connected TV (CTV) advertising and shoppable TV.

Advertising 278

Advertising Promotions Consumer Shopping 278

Retail TouchPoints

MARCH 20, 2024

MNTN has fully integrated with Rockerbox , allowing marketers to more accurately measure the influence of their connected TV (CTV) advertising on conversions and revenue alongside other marketing channels directly within the Rockerbox platform. This type of CTV measurement can provide reliable data as cookies begin to be deprecated.

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Advertising Marketing ATS 274