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If you also account for the data companies possess but don’t fully understand enough to act on, you begin to scratch the surface of the challenges marketers and agencies face today. Some shoppers are stocking up on Instacart and then running into their local supermarket for a fill-in trip.
Drakes Supermarkets is losing around $10 million each year largely due to theft in stores, according to company director John-Paul Drake. We lose approximately $10 million a year on shrinkage – that covers a range of things but the majority of that is goods that are unaccountable,” Drake said. “It’s Global problem.
While not every new or revamped store will be an exact copy, the site has been providing the supermarket with real insight on over 100 ‘experiments’ that have been trialled into what could be rolled out more widely in the future.
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