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5 ways to save money on shipping

Inside Retail

Shipping is ideally the last interaction we have with customers. There are a lot of options out there to create a more fine-tuned shipping strategy, while also saving money. Here’s five ways from ShipStation Australia to help you save money (and time) when it comes to shipping. Automate your shipping process.

Shipping 246
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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

This presents a dual shipping dilemma for businesses: how can they keep shipping costs on the business low, while also offering customer-friendly return policies? billion in 2023 — accounting for 8.5% As it turns out, this is quite an expensive problem to solve. of total retail sales.

Shipping 280
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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Don’t delay. If you need to say more, use preheader text.

Marketing 334
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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is content marketing?

Marketing 306
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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Marketing 287
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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290
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Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

Retail TouchPoints

Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. If shipping is delayed and orders are late, tell your customers. Evolving a retailer’s marketing strategy and approach can take time. Act small: Use a QR code! The QR code is back.