Retail TouchPoints

AUGUST 26, 2022

Dollar General has promoted John Garratt to President and CFO, effective September 1, 2022. He will add responsibilities for the company’s strategic healthcare initiatives and its international expansion to Mexico to his existing finance, accounting, strategy and procurement functions. and net sales up 9% to $9.4

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Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. Every brand and retailer is coming out with new promotions all of the time.

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Inside Retail

JANUARY 19, 2023

In a trading update based on unaudited accounts for the period to January 1, the business recorded a sales decline of 8 per cent to $168.6 Increased promotional activities during key Black Friday, Cyber Monday and the Christmas / Boxing Day sales periods impacted the group’s gross margin. Online sales fell 21 per cent.

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Retail TouchPoints

JUNE 13, 2024

With customers increasingly returning to in-store shopping, grocery stores are now in a prime position to reclaim and expand their share of the alcohol market. This shift represents more than just filling an empty space; it’s an opportunity for grocery stores to redefine and elevate how alcohol is marketed and sold.

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

DECEMBER 12, 2021

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The post Social media marketing trends for 2022 appeared first on Inside Retail.

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Retail TouchPoints

JULY 24, 2023

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

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Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

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Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Don’t delay.

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Hunton Andrews Kurth

JUNE 26, 2023

In granting a summary judgment motion on June 16, 2023, the Southern District of Florida Bankruptcy Court developed a new framework to determine the ownership rights to a corporate social media account. Vital has since been attempting to sell their business, which includes over 50 social media accounts. Control Over Access.

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Accounting Promotions Marketing Management 73

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

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Clover - Retail

SEPTEMBER 12, 2024

Perhaps your marketing and outreach efforts have included hosting author readings and book signings, supporting local book clubs, or holding toddler storytime sessions. 10 fun and creative bookstore promotion ideas 1. READ : Low cost marketing ideas for small businesses 3.

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Storis

SEPTEMBER 19, 2024

Maximizing Appliance Sales from Contractor Relationships Appliance retail businesses seek innovative strategies to expand their market reach and elevate customer satisfaction in their contract business relationships. These programs cultivate loyalty among contractors and act as a magnet for new customers entering the market.

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Payment Services Promotions Accounting Management 52

Small Biz Trends

JUNE 8, 2022

Promotional products are useful items for small business owners to increase brand awareness among consumers. Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. And promotional products often create a more memorable brand experience.

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365 Retail

AUGUST 2, 2024

Social media has become an essential element in modern marketing, not merely something marketers could benefit from having on hand. of the global population, were regular social media users , underscoring its essential nature within your overall marketing plans. But don’t simply buy TikTok followers to boost your account.

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Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.

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Retail TouchPoints

FEBRUARY 17, 2021

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. The global loyalty management market stood at $2.47

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Retail TouchPoints

SEPTEMBER 20, 2024

Additionally, integrating CPGs’ promotions with the retailer’s loyalty program can provide targeted ad placements to retailers’ high-value customers and exclusive deals to loyal patrons, which can be very appealing to CPGs. Sudip Mazumder leads Publicis Sapient ’s Retail business in the Americas.

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Retail TouchPoints

JUNE 21, 2024

Members that link their accounts can earn double Starbucks Star points during their stays at participating Marriott hotels and can earn 100 Marriott Bonvoy points when they make three qualifying transactions during designated weeks throughout the year (the first Marriott Bonvoy week runs July 8-14).

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Retail TouchPoints

APRIL 9, 2021

eBay is hosting a series of in-person product authentication events for collectors across the country to promote its new online Authenticity Guarantee program, which rolled out in October 2020. By comparison, new watches comprise 57% of the total watch inventory on eBay, but only account for 33% of total watch sales.);

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Retail TouchPoints

JUNE 17, 2024

Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today, marketing programs are more comprehensive and measurable than ever, inclusive of apps, social media accounts, finely tuned promotions, influencer collabs, gift cards and more.

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Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Consider collaborating with an influential Chinese influencer to really amplify your visibility to this market.

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Inside Retail

MARCH 20, 2024

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

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Retail Marketing Marketing Social Commerce Consumer 130

Wiser

SEPTEMBER 6, 2017

Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of your product or brand, and higher sales. A successful promotional strategy can bring your brand to a more targeted audience. An important aspect is the look and feel of your ads.

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Retail TouchPoints

APRIL 26, 2024

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. Brands that establish meaningful KPIs and track progress with performance metrics can better demonstrate accountability and transparency.

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Small Biz Trends

AUGUST 13, 2022

Social media has now become a valuable tool for everything from meeting new people to campaigning and marketing. Here are a selected few of the best social media marketing courses online. Social Media Marketing 2022 – Complete Certificate Course! Social Media Marketing 2022 – Complete Certificate Course!

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Marketing Advertising Accounting Promotions 116

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

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Wiser

APRIL 20, 2021

It’s hard to set the right price, build the perfect promotion, launch a new product, or otherwise achieve eCommerce success in your market. One way is through market listening. But what is market listening? What is Market Listening? Market Listening or Social Listening? How do we do this?

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Marketing Promotions Accounting Consumer 148

Mass Relators

SEPTEMBER 12, 2022

PHILADELPHIA — Rite Aid announced on Monday that Steve Bixler, vice president of financial accounting, will become the new chief accounting officer effective Jan. Bixler has served in accounting roles at Rite Aid for the last 21 years and was promoted to his current role as vice president in 2020.

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Retail TouchPoints

JANUARY 25, 2022

Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. As marketers, we are excited about the challenges of reaching new customers, rewarding our best customers and charting a path to growth. Act small: Use a QR code! The QR code is back.

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Retail TouchPoints

SEPTEMBER 15, 2021

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

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Retail TouchPoints

DECEMBER 6, 2023

Through a special promotion, a limited number of Prime Student members will be able to get $25 flights to and from home during the holiday season. A total of 3,000 $25 flight tickets will be available during this promotion, with 1,000 tickets dropping at 12 a.m. Prime and Marketing Tech at Amazon in a statement. “It’s

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Promotions Accounting Marketing ATS 264

Retail TouchPoints

SEPTEMBER 12, 2024

Some shoppers are in search of bargains, accounting for increased trips to Aldi , but others are using different stores to find unique private label products, for example at Trader Joe’s. In the key grocery category, Placer.ai data indicates that consumers are increasingly visiting multiple supermarkets to complete their shopping lists.

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Merchant Services Returns Consumer Planning 306

Retail TouchPoints

NOVEMBER 6, 2020

With brand marketers charged with growing market share and attracting new consumers throughout the never-ending cycle of seasonal marketing, the search for a competitive advantage over others in the category has never been more intense. Visibility is Requisite but not Guaranteed. That’s just bad business.

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Retail TouchPoints

DECEMBER 27, 2023

Rethinking the Product Development Lifecycle For many new products, CPG leaders fixate on pre-launch and launch activities, opting to spend the bulk of their investment on things like product innovation, demand forecasting and marketing strategy. More effective promotions. existing knowledge). Enhanced demand planning.

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Retail TouchPoints

AUGUST 29, 2024

Chinese Shopping Apps’ Market Share Increasing Value-seeking consumers are choosing deep-discount Chinese shopping apps like Temu, Shein and, increasingly, TikTok. Overall, Salesforce predicted that Chinese shopping apps will account for just over one in five ( 21% ) purchases this holiday season. discount forecasted to reach 30%.

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Retail TouchPoints

JANUARY 3, 2023

Specifically, bot operators continue to siphon retailer profits with increasingly sophisticated automated threats — including account takeover, web and API scraping and more. According to the 2022 State of Bot Mitigation Report , nearly 70% of companies using anti-bot solutions lost revenue to bot-driven account fraud.

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Merchant Services Payment Services Accounting Checkout 306