Online drives H&M profit recovery – but sales still lag pre-Covid era
Inside Retail
JANUARY 28, 2022
H&M grew its online business by 24 per cent last year to the point e-commerce now accounts for about one-third of its total sales. In what the Stockholm-headquartered multinational fast-fashion retailer described as a “strong recovery” H&M increased its net profit nearly seven-fold to US$1.5 billion.
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