Proudly made in China: How Chinese consumers are reclaiming domestic brands
Inside Retail
AUGUST 16, 2021
The Chinese were proud to see their own national brand making it in New York and its popularity has been propelled ever since, and it’s now stocked at the trendiest upscale department stores around the world, from Selfridges to SSense. Today Li-Ning is valued at US$7 billion, chasing the top American and German sportswear giants.
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