3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
Retail TouchPoints
MARCH 9, 2021
accounts for a “tiny sliver” of global livestreaming sales, according to Coresight Research , totaling less than $1 billion. Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event. Now, many of them are bigger than they were [pre-pandemic].”.
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