Inside Retail

DECEMBER 5, 2024

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244

Marketing Apparel Consumer Accounting 244

Retail TouchPoints

DECEMBER 30, 2024

According to a report by Emarketer , commerce media spending is projected to reach nearly $68 billion in 2025, underscoring its critical role in modern marketing. This dual approach allows marketers to serve ads that are not only contextually appropriate but also aligned with the likely preferences and behaviors of their customers.

Advertising 260

Advertising Marketing Consumer Target Market 260

Inside Retail

APRIL 19, 2024

per cent rise in first quarter sales on a like-for-like basis on Thursday, beating expectations and easing concerns about a slowdown in the two biggest beauty markets the United States and China. per cent rise cited by analysts at Jefferies. per cent in China, compared to less than 1 per cent in the broader market, he said.

Marketing 278

Marketing Accounting Consumer ATS 278

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Greg Zakowicz is a Senior Ecommerce Expert at Omnisend. Focus on key automation.

Marketing 308

Marketing Shipping Promotions Accounting 308

Inside Retail

JUNE 3, 2024

It’s no secret that consumers are still spending big on their pets even in a cost of living crisis – and the launch of luxury pet accessories brand Mon Petit Amour Manolo, which sells collars starting at $550, is proof of this. billion in 2023.

Accessories 279

Accessories ATS Specialty Store Accounting 279

Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals. Creative agency suit: OK, great.

Marketing 245

Marketing Retail Marketing Management Accounting 245

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Marketing 287

Marketing Drop-Shipping Promotions Checkout 287

Inside Retail

JUNE 30, 2024

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

Marketing 246

Marketing Telecommunications Sporting Goods Promotions 246

Inside Retail

MARCH 26, 2024

Australian luxe-for-less beauty brand MCoBeauty launched into the US market this week and is now stocked in over 1,800 Kroger Co stores. Inside Retail: How did MCoBeauty approach entering into the US market? SS: Not at this stage. Did this differ from the “copy-and-paste” method used to enter New Zealand?

Marketing 246

Marketing Supermarket Accounting Planning 246

Retail TouchPoints

DECEMBER 5, 2024

This would account for 16.9% Returns play an important role within the retail ecosystem and offer an additional touch point for retailers to provide a positive interaction with their customers,” said Katherine Cullen, VP of Industry and Consumer Insights at NRF in statement. of retailers’ annual sales in 2024, increasing from 14.5%

Returns 157

Returns Accounting Customer Experience Consumer 157

Retail TouchPoints

NOVEMBER 8, 2024

million followers on Instagram via its @target and @targetstyle accounts — and that doesn’t count all the creator- and fan-led accounts tied to the brand. For example, @targetdoesitagain, a “source for all things cool found at Target,” has 1.3 The retailer has a collective 8.4 million followers on Instagram alone.

Social Commerce 245

Social Commerce Accounting Shopping Fashion 245

Retail TouchPoints

JANUARY 3, 2023

Becoming proficient at navigating these obstacles is key to protecting retail profits. As consumers faced higher prices at the gas pump, grocery stores and other places, many cut back on their spending, increasing the competition among retailers. Inflation and the Incredible Shrinking Margin.

Merchant Services 281

Merchant Services Payment Services Accounting Checkout 281

Inside Retail

FEBRUARY 19, 2024

The Iconic has launched a new branding campaign over a month after the online fashion retailer found itself in defence mode due to fraudulent transactions made via customers’ accounts. ” In January, The Iconic committed to refunding customers after fraudulent orders were made on their accounts. .

Accounting 246

Accounting Fashion Returns Shopping 246

Retail TouchPoints

NOVEMBER 5, 2024

Picture this: You’re about to buy something online, but the site doesn’t remember who you are, so you go buy your item elsewhere, or just not at all. If your customers have to deal with an annoying login process at the end of their shopping journey, they’ll just abandon their cart. times per day on average.

Payment Services 249

Payment Services Customer Retention Accounting Checkout 249

Retail TouchPoints

JUNE 13, 2024

With customers increasingly returning to in-store shopping, grocery stores are now in a prime position to reclaim and expand their share of the alcohol market. This shift represents more than just filling an empty space; it’s an opportunity for grocery stores to redefine and elevate how alcohol is marketed and sold.

Marketing 200

Marketing Grocer Consumer Promotions 200

Retail TouchPoints

FEBRUARY 5, 2024

As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Advanced DCO partners will capture the creative and campaign insights while offering the ability to share back at the log level.

Accounting 247

Accounting Finance Marketing Consumer 247

Retail TouchPoints

NOVEMBER 25, 2024

Following an independent investigation and forensic analysis, Macy’s said it identified “a single employee with responsibility for small package delivery expense accounting” who had intentionally made erroneous accounting entries to hide approximately $132 to $154 million in delivery expenses from Q4 2021 to this current quarter.

Accounting 259

Accounting Promotions Location Management 259

Inside Retail

AUGUST 20, 2024

To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Social commerce is only going to become bigger and a more important part of the [marketing] mix.”

Social Commerce 278

Social Commerce Accounting Marketing Shopping 278

Retail TouchPoints

DECEMBER 6, 2024

To capitalize on the nearly $1 billion USD spend predicted by the National Retail Federation , with nearly one-fifth of annual retail sales occurring between November and December, brands need to break through the clutter with the right message, for the right customer, at the right time. of all U.S. retail media ad spend in 2024, with U.S.

Advertising 243

Advertising Sporting Goods Marketing Accounting 243

Inside Retail

NOVEMBER 27, 2024

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

Marketing 130

Marketing Fast Fashion Advertising Marketing Spend 130

Retail TouchPoints

FEBRUARY 15, 2024

can link eligible accounts to earn 2% cash back from Bank of America (on top of the rewards and benefits they already earn on qualifying purchases) and one Star for every $2 spent at Starbucks. Customers can either link their accounts through the Bank of America or Starbucks site to start collecting rewards.

Sporting Goods 229

Sporting Goods Accounting Consumer Marketing 229

Retail TouchPoints

JUNE 21, 2024

Members that link their accounts can earn double Starbucks Star points during their stays at participating Marriott hotels and can earn 100 Marriott Bonvoy points when they make three qualifying transactions during designated weeks throughout the year (the first Marriott Bonvoy week runs July 8-14).

Accounting 238

Accounting Promotions Marketing ATS 238

Inside Retail

FEBRUARY 19, 2024

Meanwhile, the group’s gross margin is anticipated to remain resilient at 58.8 “Kathmandu has experienced softer trading results since June 2023. .” ” The company is optimistic that the Rip Curl and Oboz wholesale channels will improve next year.

Consumer 286

Consumer Visual Merchandising Wholesale Accounting 286

Retail TouchPoints

MAY 24, 2024

Additionally, a CFPB market report issued in September 2022 revealed that more than 13% of BNPL transactions involved a return or dispute and that people disputed or returned $1.8 billion in transactions at the five BNPL firms the agency surveyed.

Consumer 231

Consumer Payment Services Returns Accounting 231

Inside Retail

JANUARY 15, 2025

Ulta Beauty is known for its best-in-class loyalty program, which accounts for over 90 per cent of its sales. Kwon-Best added, We [Adobe] did have to put a fine-point definition on it because, as we all know, personalisation is not at all new in retail. However, the beauty retailer is not stopping there.

ATS 130

ATS Accounting Consumer Marketing 130

Inside Retail

MARCH 19, 2024

Meanwhile, the group’s gross margin is anticipated to remain resilient at 58.8 Figures calculated at exchange rate of NZD1 to AUD0.93. “Kathmandu has experienced softer trading results since June 2023. The post KMD Brands expects lower sales due to weak consumer sentiment appeared first on Inside Retail Australia.

Consumer 278

Consumer Visual Merchandising Wholesale Accounting 278

Retail TouchPoints

DECEMBER 1, 2023

When Threads initially launched in July 2023 it was available in most global markets, but Meta held off on launching in Europe because of that region’s strict regulations around online services and data privacy. Go f— yourself,” and then adding, “What this advertising boycott is going to do is, it’s going to kill the company.”

Advertising 236

Advertising Accounting Marketing Consumer 236

Inside Retail

APRIL 10, 2024

But while labour and marketing budgets are typically the first to be put on the chopping block, retailers may be overlooking opportunities to reduce costs in the back end by automating everyday finance functions, such as accounts payable and accounts receivable. “I

Payment Services 264

Payment Services Finance Accounting Management 264

Inside Retail

SEPTEMBER 18, 2024

Investors are urging Woolworths to sell off its New Zealand business and discount chain Big W to simplify operations and boost sales growth in its home market. Woolworths’ Australian business accounts for approximately 88 per cent of the company’s earnings, but sales at its local supermarkets has increased only 1.8

Supermarket 278

Supermarket Accounting Management Location 278

Retail TouchPoints

JUNE 12, 2024

After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. The Store is in Your Pocket Go back to a decade ago and marketing strategies were predominantly single channel, thanks to the challenges of crafting an omnichannel marketing experience.

Advertising 243

Advertising Planning Consumer Marketing 243

Retail TouchPoints

OCTOBER 29, 2024

Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets. Nearly 70% of marketing spend has gone to these channels. Search engine marketing Search is still a critical tool driving traffic to online stores.

Advertising 265

Advertising Consumer Accounting Marketing 265

Retail TouchPoints

OCTOBER 22, 2024

With the monthly fee, Costco members can create accounts for their entire household and get unlimited access to the Peloton content library. and abroad,” said Dion Camp Sanders, Chief Emerging Business Officer at Peloton in a statement. “The The Costco brand is incredibly powerful and respected in the U.S.

Accounting 220

Accounting Marketing ATS 220

Retail TouchPoints

DECEMBER 16, 2024

At the same time, underfunded sustainability teams spend much of their time educating other departments rather than executing initiatives. To meet Net Zero goals and comply with evolving regulations, companies must integrate sustainability across the value chain from raw materials to design, sales and marketing and supply chain management.

Supply Chain Management 225

Supply Chain Management Finance Accounting Management 225

Retail TouchPoints

APRIL 19, 2024

Lowe’s has partnered with the world’s best-known soccer player, Lionel Messi, and his MLS Club Inter Miami CF , for programs that spotlight Messi’s skills at assisting on the field. Members must claim their points on their account dashboard by May 18.)

Accounting 240

Accounting Returns Marketing ATS 240

Retail TouchPoints

JANUARY 25, 2024

Online shoppers have more options at their fingertips than ever and have developed a fickle tolerance for user experiences they consider clumsy, slow or just plain inconvenient. Passwords are at the heart of the issue and account for 30% of all abandoned online purchases.

Payment Services 238

Payment Services Shopping Accounting Checkout 238

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. Marketers also will want to look into digital solutions to make sure the data involved in a brand’s influencer outreach is suitably measured and accounted for.

Advertising 266

Advertising Accounting Marketing Promotions 266