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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. Both Shein and Temu offer cheap Chinese wholesale goods, but they didn’t only win on competitive pricing. billion in advertising during the first year of its U.S.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

Retail, Wholesale and Distribution leader in an interview with Retail TouchPoints. Heightened competition inspiring hyperlocal, omnichannel advertising. Although brick-and-mortar stores will account for most back-to-school sales, the gap between physical and digital has narrowed significantly. Action Items For Retailers.

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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

The brand previously relied on disparate tools and software to support distinct functions, and there was little connection between its core accounting software and additional data created by operations, marketing and other teams. Ulta launched Touchland in 1,300 stores in January 2020 — and its products sold out within two weeks.

Planning 278
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The benefits of financing your business growth

Inside Retail

Of course, a business shouldn’t use capital irresponsibly and spend without consideration, but establishing and growing a business does require money for inventory, marketing and advertising, staff costs, setting up internal systems and investing in growth. Essentially it allows your business to turn accounts receivables into cash faster.

Finance 246
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The return of Tigerlily: An in-depth interview with the new CEO

Inside Retail

We’ve just hired a new CFO, a new head of retail and wholesale, our new head of digital started in August and of course, myself. We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. With that strategy comes demand creation.

Returns 246
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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more. As D2C evolved so did consumers, as many sought various ways to shop for their favorite brands other than solely through vertical sites.

Consumer 246