The Race to Displace: How Temu and Shein are Redefining Ecommerce
Retail TouchPoints
AUGUST 6, 2024
Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. Both Shein and Temu offer cheap Chinese wholesale goods, but they didn’t only win on competitive pricing. billion in advertising during the first year of its U.S.
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