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We’re seeing vision AI support across all parts of the retail business, including back of house, in-storeadvertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-storeadvertisements and displays are a prime example of how vision AI can be used in stores.
Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. I’m not on Facebook, and my Instagram account has six pictures of my dog. To say that something is completely Australian-made requires so much work that people don’t realise.
Retail veterans like us have always viewed the physical store as a critical channel for shopper engagement. We’ve even experienced a few periods in the past when the store gained fleeting attention as a legitimate advertising medium (although Madison Avenue never quite agreed). Is it right for retail media advertisers?
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